We have covered a few tips on this topic in one of our earlier blog How to make your LinkedIn profile marketable. Since this topic is so important let us share a few more tips on how to get your LinkedIn profile ranked in top search results. If you follow these tips it will significantly boost the ranking of your LinkedIn profile.
Turn your keywords into a key phrase.
First, come up with a list of keywords that best describe you and your services. Now remove the duplicate keywords and turn it into a comma-separated key phrase. Try to keep it under 120 characters so that it can easily fit into your headline.
Keywords example: Marketing automation expert, LinkedIn Automation Expert, Lead Generation automation
Key phrase: LinkedIn marketing automation, Lead generation expert
Use key phrase liberally.
Second, Use it in your headline, profile summary, job description and in previous job descriptions if applicable. If you are a business owner or a consultant, add the key phrase in your project descriptions.
Be creative with your job title.
Third, add some description to your job title with a key phrase.
Job Title Example: Sales Director
Descriptive Job Title: Sales Director at ABC | Marketing automation solutions for startups.
Select all 50 Skills.
Fourth, LinkedIn gives you the option to select and display up to 50 skills. Use all of them. Adding more skills will help boost your profile visibility in searches.
Increase your connections.
Lastly, start networking aggressively. Invite more people. Accept more invites. LinkedIn algorithm certainly seems to factor the number of connections in deciding whom to show up in search results.
You can find many other good articles on how to use LinkedIn effectively. I personally find this one published by Hubspot the most comprehensive. I hope you find it useful.