There’s a reason TV advertising blew up. And no, it’s not because people want to watch shiny cars conquer dirt roads in a scenic manner. It’s because videos have the ability to draw customers in, tell a captivating story, and engage viewers.
Today, we’re talking about how you can use videos to boost your marketing and sales efforts. We’ll explore ten compelling reasons why incorporating video prospecting into your sales approach can take your game to the next level. So, without further ado, let’s dive in!
Table of Contents
1. You Can Personalize Videos
In a sea of mundane sales emails, personalized videos can stand out and grab your prospects’ attention. Just think about what you’re more likely to open – another cold email or a video with your name on it. Most likely, you’re picking the video. We’re not saying that you can’t personalize an email or connection message (because you certainly can); however, there’s something more exciting about a video.
Imagine receiving a video where a salesperson addresses you by name, mentions your pain points, and offers personalized solutions. Compared to a templated message, it will most likely connect with you a whole lot more!
Personalized videos evoke a sense of importance and show that you’ve invested time and effort in understanding your prospects’ needs. Additionally, you can incorporate personalization beyond just addressing your prospects. You can showcase your knowledge about their industry or company – which just may form some type of bond.
We talk more about how you can form a connection with your prospects here.
2. Videos Nurture Deeper Connections
One of the challenges in sales is building a meaningful connection. In a world dominated by digital communication, finding ways to bridge the gap and create a sense of human connection is crucial. This is also where video prospecting becomes especially handy. Through videos, you can convey your personality and authentic voice to create a deeper relationship with your prospects.
Think about the impact of seeing and hearing a person rather than just reading their words. Videos enable you to showcase your enthusiasm, energy, and passion for what you’re offering. Your prospects can see your facial expressions, gestures, and body language, which enhances the emotional connection.
There’s no denying that emotions play a big part in being a successful salesperson. Learn more about the psychology of selling.
3. Videos Help You Stand Out
In today’s competitive landscape, finding ways to differentiate yourself from your competitors is paramount. While most companies still rely on traditional methods like emails and phone calls, leveraging the power of video can set you apart.
Of course, how much you stand out depends on your ability to create an engaging and successful video. To do so, you’ll need to focus on visual storytelling, compelling visuals, and engaging content.
An effective video is one that demonstrates creativity, innovation, and a commitment to delivering an exceptional experience. By standing out from the competition, you increase your chances of capturing your prospects’ attention and securing their business.
How you can stand out is a question so many marketers ask themselves. What about sending audio files and voice notes?
4. Videos Convery Non-Verbal Cues
Effective communication involves more than just words. Things like non-verbal cues and emotions play a crucial role in conveying your message. Think about how difficult it is to send a sarcastic text compared to saying something sarcastic in person. Without seeing another person’s body language or facial expressions, it can be hard to tell what someone really means. Again, this is where video can shine compared to traditional prospecting methods.
With video messages, you can act as you would in a normal conversation – using facial expressions and body language. A smile, a gesture, or a passionate delivery can significantly impact how your prospects perceive your message – which just might make it more persuasive.
Yes, we’ve written an entire article about being persuasive. You can read the full thing here.
5. Videos Simplify Complex Concepts
Have you ever struggled to explain a complex product or service via text? Let’s face it, not all of us are keyboard warriors or advanced English professors. Yet again, video prospecting can help you share your more complex ideas in a simple fashion.
It’s simple, visual aids help simplify complex ideas and make them more digestible for your prospects. Things like demonstrations, diagrams, and animations enable you to break down your more complex offerings and features. Ideally, using this type of prospecting can reduce confusion for any prospects interested in buying your product.
Convinced about starting a video lead-gen campaign yet? You’ll need to learn how to monitor your campaigns!
5. Videos are Better For Comprehension
Studies have shown that people retain information better when presented visually and auditory. That means that your prospects may be more interested and remember your offering better than offerings from other companies.
When prospects watch a well-crafted video, they engage multiple senses simultaneously. They see the visuals, hear the narration, and absorb information in a more immersive manner. It’s almost like a 4D movie compared to a traditional 2D movie.
Moreover, videos facilitate storytelling, a powerful memory retention tool. When you convey information through stories, you create a narrative that sticks in your prospects’ minds. This is the same reason you’re always seeing those personal experience stories on LinkedIn!
Make Your Videos as Effective as Possible:
We’ll go ahead and say it… Just because you’re sending a prospect a video doesn’t mean they’re going to respond. Yes, video messages do have a lot of added benefits, but it’s not a needle in a haystack.
For that reason, here are a few other things you can do to get the most out of your video prospecting:
- Focus on value: Instead of solely promoting your product or service, provide value to your prospects. Share industry insights, offer tips and tricks, or address common pain points. By offering valuable content, you establish yourself as an expert and build trust with your prospects.
- Include a clear call to action (CTA): At the end of your video, clearly state the next steps you want the viewer to take. Whether it’s scheduling a call, signing up for a free trial, or visiting your website, make it easy for prospects to take action and provide a direct CTA.
- Optimize for mobile viewing: Many people consume video content on their mobile devices, so ensure your videos are optimized for mobile viewing. Use a responsive video player, ensure subtitles are clear, and keep text and visuals easily readable on smaller screens.
- Leverage analytics: Use video hosting platforms that provide analytics to gain insights into viewer behavior. Track metrics such as engagement rates, play rates, and drop-off points. Analyzing these metrics can help you refine your approach, understand what works best, and improve future videos.
- Test and iterate: Experiment with different video styles, messaging, and CTAs to see what resonates most with your prospects. A/B test variations of your videos to identify the most effective elements. Continuously refine and iterate your videos based on feedback and results.
- Integrate video with other outreach channels: Combine video prospecting with other outreach channels, such as email or social media, to reinforce your message and increase your chances of reaching prospects. Use videos as a way to capture attention and then follow up with additional personalized communication.
And just like that, you’re up-to-date on why video prospecting is such a hit. Remember, the key to effective video prospecting is to make a genuine connection, provide value, and be memorable. By implementing these strategies and continuously refining your approach, you can enhance your video prospecting efforts and improve your overall conversion rates.
Of course, if you want to learn more about how you can take your lead-gen efforts to a whole new level, then check out the rest of our blog!