Did you know that video prospecting has a higher response rate than traditional techniques? Additionally, 81% of salespeople say that video prospecting has directly improved their sales. That’s why in today’s blog post, we’re talking about how incorporating videos into your prospecting strategy can take your results to new heights.
In this blog, we’ll explore everything from understanding your target audience to creating content and maximizing distribution. So, let’s roll up our sleeves and unlock the full potential of video prospecting together!
Table of Contents
So… Why Videos?
There are plenty of reasons video prospecting is so popular. Here are the top five:
- They’re More Memorable: Videos are a powerful medium that leave a lasting impression. According to HubSpot, 72% of people prefer watching videos to learn about a product or service.
- Increased Conversions: The ultimate goal of prospecting is to convert leads into customers. Well, videos can help you achieve that. Wyzowl found that 84% of people were convinced to make a purchase after watching a brand’s video.
- Enhanced Understanding: Videos excel at conveying complex information in a digestible format. In fact, 95% of people have reportedly watched an explainer video to understand a product or service better.
- Improved Email Campaign Performance: Videos can supercharge your email prospecting efforts. Including the word “video” in an email subject line increases open rates by 19% and click-through rates by 65%.
- Social Media Dominance: Social media platforms have become hotspots for prospecting, and videos reign supreme in terms of engagement. According to Social Media Today, videos on social media generate 12 times more shares than text and image content combined.
So there you have it. There’s no reason you shouldn’t be using videos for your prospecting. Luckily, it’s pretty easy to add videos to your content strategy!
How Should You Start Using Videos In Prospecting?
You know why they’re a helpful tool, but you’re unsure how they actually work. Let’s learn the best way to create videos for your prospecting campaigns.
Understanding Your Target Audience
To create impactful videos, you must deeply understand your target audience. Take the time to define your ideal customer profile and delve into their pain points, aspirations, and preferences. We recommend doing this through a detailed buyer persona.
By gaining insights into your audience’s behaviors and interests, you can craft videos that resonate on a personal level. Think of it as speaking directly to your prospects’ hearts and minds.
If you don’t know who your target audience is not, there’s no need to worry. Everything you need to know is here.
Planning Your Video Content
Before hitting the record button, it’s crucial to establish clear objectives for your prospecting videos. For us, that means setting goals. We recommend asking yourself a question like: do you want to introduce your brand, showcase a product, or educate your prospects?
By defining your goals, you can tailor your video content accordingly. Choose the format that aligns with your objectives, whether it’s an engaging explainer video, an inspiring customer testimonial, or a captivating story highlighting your unique value proposition. Craft compelling scripts and storylines that hook your viewers and guide them toward taking the desired action.
Creating Engaging and Professional Videos
Lights, camera, action! Now it’s time to bring your videos to life. While you don’t need a Hollywood budget, investing in quality equipment and software can significantly enhance your video production. Consider lighting, sound, and backdrop to create a professional atmosphere. Use visuals, graphics, and animations to enhance the viewer’s experience.
Additionally, don’t forget the power of editing and post-production. Polish your videos to perfection and ensure they reflect the quality and professionalism of your brand.
Personalization and Customization
One of the key strengths of video prospecting is the ability to personalize your message. Just like you would with a message, it’s pivotal to custom your video content to each prospect. Address your prospects by name, reference their pain points, and tailor the content to their needs.
We also recommend that you segment your videos based on different buyer personas or stages of the buyer’s journey. You can learn how we do that here.
Maximizing Video Distribution and Reach
Creating outstanding videos is the first step. However, ensuring they reach the right audience is equally important (if not more important). Ideally, you’ll select the appropriate platforms and channels for video distribution, considering where your target audience spends their time online.
Don’t forget to optimize your video metadata, descriptions, and tags for searchability, making it easier for prospects to discover your content.
Analyzing and Measuring Video Performance
To truly understand the effectiveness of your video prospecting efforts, you need to analyze and measure their performance. To do so, you’ll have to track key video metrics such as views, engagement, click-through, and conversion rates.
Conclusion
Congratulations! You now have the tools, strategies, and inspiration to embark on an exciting video prospecting journey. By incorporating captivating videos into your prospecting strategy, you can connect with your audience on a deeper level, differentiate yourself from the competition, and ultimately generate better results. So, grab your camera, unleash your creativity, and let your videos work their magic.
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