It’s no secret that reaching out to cold leads is challenging. The reply rate is lower, they don’t know your brand, and may not even be in the market for your product and service. However, cold lead-gen is an essential part of any marketing or sales strategy.
That’s where our LinkedIn Cold Lead Template comes in. In this blog post, we will discuss how this template can help you reach out to cold leads on LinkedIn to boost your success.
Table of Contents
- What is a Cold Lead?
- Why Are Cold Leads Important?
- Five LinkedIn Cold Lead Templates That Actually Work
- Best Practices for Reaching Out to Cold Leads on LinkedIn
What is a Cold Lead?
First of all, we need to start with the basics – what is a cold lead?
A cold lead is a potential customer who has not previously shown any interest in your product or service and with whom you don’t have an existing relationship. While these leads can be found anywhere, here at We-Connect, we believe the highest-quality leads are sourced from LinkedIn searches.
Cold leads are typically considered more challenging to convert into customers than warm leads – or leads who have shown some level of interest in your business. However, with the right approach (and the right messaging), cold leads can still be converted into valuable customers for your business.
If you’re looking for cold leads, you’ll love this technique.
Why Are Cold Leads Important?
There are plenty of reasons cold leads play such a big role in marketing campaigns. Here are four of our favorite reasons:
- Unlimited potential for new business: It’s simple, really. Cold leads are full of potential – because, let’s face it, any number of your cold leads might be looking for your exact product or service.
- Learn the market: By engaging with cold leads and gathering information on their needs, pain points, and preferences, you can gain valuable insights into your target audience. This information can be used to refine your marketing strategy and product offerings – making your brand all the more appealing.
- Expand your audience: You can target your audience through various channels (with popular options being social media, email marketing, and cold calling). All of these channels can help you tap into new markets and increase your brand’s visibility.
- It’s cost-effective: Compared to other advertising methods, such as running ads, a social media campaign, or email marketing, cold lead outreach can be a much cheaper way to your audience. While not every cold lead will convert into a paying customer, as we said, the potential is unlimited.
You can reach cold leads through all different methods. However, LinkedIn is definitely the best. No matter what you’re using, always include a detailed CTA.
Five LinkedIn Cold Lead Templates That Actually Work
Now it’s what you came for. Here are five cold lead templates that actually work (we know because we use these for our own outreach)!
Template 1: The Personalized Introduction
Hi [First Name],
I came across your LinkedIn profile and noticed we share a common interest in [topic/industry/location].
I’m impressed by your experience in [specific skill/area] and am always looking to learn more.
I’m available this week at [Date + Time] if you’re interested in getting to know each other.
Template 2: The Mutual Connection Approach
Hi [First Name],
I noticed that we have a mutual connection in [name of connection], and I wanted to reach out and connect with you.
From your profile, it looks like you’re focused in [Industry], which is exactly what [Company Name] we focus on.
I’d love to learn more about your work and see if there are any opportunities for collaboration in the future.
Template 3: The Past Win
Hi [First Name],
Noticed that you’re advertising on LinkedIn [Company Name] to get some downloads to your new eBook (which is great, by the way – I just downloaded it).
We’ve helped software companies like [Past Customer] generate [Company Figure] on their LinkedIn ad campaigns and I’d love to show you how we do it.
Is that something you’d be interested in?
Template 4: The Value-Added Connection Request
Hi [First Name],
I noticed that you share a lot of content around [Industry] and wanted to connect with you to share some resources that might be helpful to you!
I recently came across a [blog post/report] that I think you might find interesting.
If you’d like to chat about it over coffee (or a Zoom), I’m available [Your Calendar].
Looking forward to hearing from you,
Template 5: The Complimentary Connection Request
Hi [Prospect’s Name]
Congrats on the recent promotion at [company name]. I’m sure you’re excited to see where this path takes you!
I saw that you’re talking about LinkedIn prospecting, and how to find new leads on LinkedIn. Well, did you know that here at We-Connect, we focus completely on LinkedIn prospecting and automation?
Got 15 minutes to chat about it on [Day + Time]?
Best Practices for Reaching Out to Cold Leads on LinkedIn
In addition to the templates themselves, there are a few other things you should keep in mind when reading out to cold leads. After all, you will be editing those templates (unless you also run a LinkedIn automation company).
Here are some of our best practices:
1. Be Genuine
Above all, be genuine in your outreach. Avoid using canned messages or templates that sound too robotic or impersonal. Instead, try to be authentic and approachable, so that the person you’re reaching out to feels like they’re talking to a real person, not just a sales pitch.
Although you didn’t see any in our templates, sometimes it’s good to add a joke (or something humorous) to your message.
2. Keep it Brief
Remember that people are busy, and they don’t have time to read long, rambling messages. Keep your outreach brief and to the point, so that you can get your message across quickly and effectively.
3. Follow Up
Finally, don’t be afraid to follow up if you don’t hear back from the person you’re reaching out to. A simple, friendly follow-up message can go a long way in keeping the conversation going and ultimately turning a cold lead into a warm prospect.
4. Establish Common Ground
Next, try to establish some common ground between yourself and the person you’re reaching out to. This could be a shared interest, a mutual connection, or something else that you think might be relevant.
One of the best ways to do this is to mention the location you’re in (if you’re in the same location). Most people prefer having a coffee with someone rather than a 15-minute Zoom meeting.
6. Always Include a Call to Action
Finally, be sure to include a call to action in your message. This could be as simple as asking the person you’re reaching out to if they’d like to learn more about what you offer, or it could be a more specific request, such as asking them to schedule a call with you.
No matter what the call to action is, make sure it’s simple, to the point, and easy to follow. That way, you’ll have the best chance of your prospect taking the action.
In conclusion, the LinkedIn Cold Lead Template can be a powerful tool for reaching out to cold leads on LinkedIn. By following the template and keeping these best practices in mind, you can create outreach messages that are engaging and conversion-friendly.
If you’re tired of thinking of cold-lead messages to send to prospects, you should try We-Connect’s 14-day free trial. We automate all your LinkedIn prospecting, as well as have an AI connect message writer. Try it for free here.