Want to expand your professional reach on LinkedIn the organic way? Then hashtags are for you. By using the right hashtags, you can connect with like-minded professionals, showcase your expertise, and stay up-to-date on the latest industry trends. Not to mention, hashtags help you build an audience and even find some qualified leads!
In this blog post, you’ll learn exactly how you can bring hashtags into your content strategy. You’ll learn how many to use, when to post, and a list of the best 30 hashtags for engineers.
Key Takeaways:
Hashtags boost your organic reach, helping you connect with relevant professionals and build an audience.
They allow your posts to be discovered in industry-specific conversations and establish you as a thought leader.
Strategically choose 2-5 relevant hashtags per post, mixing popular, niche, and branded tags for best results.
Use LinkedIn Analytics to track hashtag performance and refine your content strategy.
Consistent use of relevant hashtags is crucial for staying visible and updated on industry trends.
Why Should I Use Hashtags on LinkedIn?
As a professional social media platform, LinkedIn is a great place for individuals to connect with colleagues, peers, and potential customers. But with over 900 million users, it’s difficult to stand out. That’s where hashtags come in.
One of the key benefits of using hashtags on LinkedIn is that they allow you to join conversations and communities that are relevant to your industry or interests. For example, if you work in marketing, you might use hashtags like #marketingtips, #digitalmarketing, or #contentmarketing. This will help your posts show up in relevant search results as well as in the feeds of those who follow these hashtags.
Second, hashtags can help you establish your LinkedIn profile as a thought leader in your niche. By consistently sharing valuable and relevant content on popular hashtags, you can position yourself as an expert in your field. This can lead to new opportunities, such as speaking engagements, guest blog posts, or even job offers.
When using hashtags on your LinkedIn page, you’re able to track and measure the success of your posts easily. Using LinkedIn Analytics, you can see which hashtags are driving the most engagement and impressions. That way, you know which hashtags to continue using v.s. which ones to stop.
Lastly, hashtags help you organize your posts. This is especially helpful if you’re writing longer posts that work together to inform your audience about a subject. By using the same hashtags, all of your posts about a topic can be found in the same spot.
Here are our top 30 LinkedIn hashtags in the engineering niche. We’ve included a wide range of hashtags with broad follower counts. That way, you can target large trending hashtags as well as more individualized ones.
Hashtag
Follower Count
#Engineering
2,500,000+
#STEM
2,000,000+
#TechTrends
1,500,000+
#Innovation
1,200,000+
#ProfessionalDevelopment
1,000,000+
#IndustryNews
900,000+
#EngineeringLife
800,000+
#Design
700,000+
#Tech
650,000+
#FutureOfEngineering
600,000+
#RenewableEnergy
550,000+
#Automation
500,000+
#CivilEngineering
450,000+
#Manufacturing
400,000+
#Robotics
350,000+
#ElectricalEngineering
300,000+
#MechanicalEngineering
250,000+
#Sustainability
200,000+
#Construction
150,000+
#SoftwareEngineering
125,000+
#DataScience
100,000+
#ArtificialIntelligence
90,000+
#Coding
80,000+
#ChemicalEngineering
70,000+
#AerospaceEngineering
60,000+
#ProjectManagement
50,000+
#CareerAdvice
40,000+
#Ingenious
30,000+
#EngineeringStudents
20,000+
#WomenInEngineering
10,000+
Best Practices for Using Hashtags on LinkedIn
If you want the most engagement, then you need to be using hashtags correctly. And no, we don’t mean cramming as many hashtags as you can into one post. Here are some tips:
Be strategic: Before using hashtags, it’s crucial to identify your target audience and understand the topics they are interested in. Research popular and relevant hashtags in your industry or niche – as well as the number of followers for each hashtag.
Use LinkedIn-specific hashtags: While cross-platform hashtags can work, it’s beneficial to leverage hashtags that are specific to LinkedIn. Explore hashtags that are trending within the LinkedIn community and align them with your content.
Keep it relevant: Make sure your hashtags are directly related to the content you’re sharing. Irrelevant or spammy hashtags can harm your professional reputation and decrease engagement. Choose hashtags that accurately describe the topic, industry, or theme of your post.
Limit the number of hashtags: While platforms like Instagram encourage the use of numerous hashtags, LinkedIn has a more professional tone. It’s recommended to use fewer hashtags, typically between three to five per post.
Schedule LinkedIn content: Consistency on LinkedIn is what gets results. Scheduling posts on LinkedIn using a LinkedIn content management tool like Post Remix.
Experiment with niche hashtags: Alongside popular hashtags, explore niche or industry-specific hashtags that cater to a more targeted audience. Niche hashtags may have a smaller reach but can significantly increase the quality of engagement and connections you make on LinkedIn.
Stay up to date with trends: LinkedIn, like any other social media platform, is constantly evolving. Stay informed about the latest trends, topics, and hashtags in your industry. Being aware of the latest buzz can help you stay relevant and generate timely content that resonates with your target audience.
Here are a few FAQs about hashtags on LinkedIn to hopefully answer any confusion you might have.
How many hashtags should you use per post?
LinkedIn recommends using anywhere from 2 to 5 hashtags per post. Even though users can follow hashtags, if you add more than five, your post will not receive more engagement than a hashtag with only two hashtags. As with anything, use quality over quantity.
Can I create my own hashtag for my brand or business?
Yes, you can create your own hashtags on LinkedIn. To do so, type the number sign (#) followed by the hashtag you’d like to use. You should note, however, that a hashtag you create won’t have any followers, and you may not receive any traffic from it.
Should I use the same hashtags on every post or switch them up?
To keep things fresh, we recommend switching your hashtags on every post. With that being said, once you discover which hashtags bring you the most engagement, continue using those. As trends change, so does the popularity of hashtags.
Conclusion
In conclusion, leveraging the power of hashtags on LinkedIn can greatly benefit your engagement. By incorporating relevant and strategic hashtags into your LinkedIn posts, you can expand your reach, connect with like-minded individuals, and stay up to date with the latest industry trends.
Now, it’s time to go out there and put your hashtag strategy to the test.
