How Much Does it Cost to Post a Job on LinkedIn? A Detailed Pricing Breakdown

How quick can you hire? Where should you post your open role? And how much does it cost to post a job on LinkedIn?

If you're considering posting a job on LinkedIn, it's important to understand how it works and what you’ll pay. This guide breaks down LinkedIn job post pricing, walks you through how to post a job on LinkedIn, and explains how to get the best results.

Free vs Paid: Which LinkedIn Job Posting Option Is Right for You?

The first decision when planning to post a job on LinkedIn is whether to use a free job post or invest in a paid LinkedIn job advert. The right decision depends on how fast you need to hire, how competitive the role is, and how many applications you want.

Free LinkedIn Job Posting

You can post a job on LinkedIn for free. While this is the best option for most people, there are some limitations:

• Limited reach: Free job posts show up in the feeds of people in your network and search results for job seekers.


• No applicant targeting: You won’t be able to filter or prioritize applicants based on industry or experience.


• Single job posting: LinkedIn only allows one free job post per company account at any given time.

A free job posting is great for entry-level or local roles with a low urgency to fill. If you have an established network and plan to share the job (in posts or outreach), the free option is still a powerful contender.

If you have LinkedIn Premium or Sales Navigator, leverage the higher messaging limits to send InMails and connection requests to qualified applicants.

Paid LinkedIn Job Adverts

Paid listings give you access to LinkedIn’s recruitment tools. When you pay to post a job on LinkedIn, the benefits include:

• Increased visibility: Your job is actively promoted in feeds, search results, and the “Jobs You May Be Interested In” section.


• Advanced targeting: You can target candidates by job title, industry, seniority, location, and more.


• Performance analytics: Monitor views, clicks, applications, and cost-per-click metrics from your job posting.


• No post limits: You can run multiple ads at once if you're hiring for more than one role.

A paid LinkedIn job advert is best for competitive roles and remote jobs. If your team needs a new hire fast, a paid LinkedIn job ad is most likely the quickest route.

Tied for quickest hiring strategy is warm outreach to your existing network. For high reply rates, you can follow our best practices for LinkedIn lead generation.

Understanding LinkedIn Job Posting Costs

How much does it cost to post a job on LinkedIn? The answer depends on a few things, including your budget and how competitive the market is for your role. Here's what you need to know about LinkedIn's job pricing:

How LinkedIn Job Pricing: Cost Per Click

LinkedIn uses a cost-per-click (CPC) model for promoted job posts, meaning you're only charged when someone actually clicks your job ad. You'll set either a daily budget (a fixed amount per day) or a total budget (a set amount to spend over the life of the post). Once your budget is used up, the promotion stops automatically.

Here’s how budgeting typically plays out:

• Average CPC: $1.50–$4.50 per click, depending on the role, industry, and location


• Estimated cost per applicant: We've seen it range from $1 to $8


• Minimum budget requirement: Around $7 - $10 per day, depending on your location

Of course, these are not flat fees and just what we've seen. Costs fluctuate based on market activity and the competition of the job you're posting on LinkedIn.

What Influences LinkedIn Job Posting Cost?

The cost-per-click of your LinkedIn job post will vary depending on a number of factors, including:

• Job title and industry: Competitive or niche roles often have higher CPCs


• Location: Cities tend to have higher CPCs than rural areas


• Targeting criteria: The narrower your audience (e.g., specific skills, education, experience), the more your job posting can cost


• Ad performance: Better job descriptions with strong relevance signals may earn lower CPCs through LinkedIn’s algorithm

Each variable contributes to the total LinkedIn job posting cost. Once you've posted a job, you can track your CPC from LinkedIn's ATS.

How to Post a Job on LinkedIn: Step-by-Step Guide

Lastly, we'll cover the step-by-step process to post a job ad on LinkedIn, as well as cover our best practices for getting as many qualified applications as possible.

Here's how to publish a LinkedIn job posting from start to finish:

1. Access LinkedIn’s Job Posting Tool

To get started, log into your LinkedIn account and click on the “Post a Job” button (you’ll find it under the Jobs tab). You’ll be prompted to select your company page (or create one if it doesn’t exist yet).

This is where you'll start the process of posting a job ad on LinkedIn.

2. Add Your Job Details

Next, you'll need to fill in the essential information for your job posting. These include:

• Job title


• Employment type (full-time, part-time, contract, etc.)


• Location (remote or on-site)


• Job description with responsibilities and requirements

Writing a clear and specific description (with relevant keywords) helps the algorithm match your role to candidates with relevant experience.

3. Define Candidate Criteria

To improve applicant quality, LinkedIn lets you set screening preferences. You can include criteria such as:

• Must-have skills or certifications


• Minimum years of experience


• Optional screening questions to help filter out unqualified candidates

While optional, we recommend taking this extra step, especially when posting positions on LinkedIn in competitive fields.

4. Choose Posting Type and Set a Budget

Now you have the option to list your job as a free or paid post. While we've covered it above, here's the short down:

• Free job posting: Your job is visible in search results, but not promoted outside of your network.


• Promoted post: Your job is distributed across LinkedIn to the relevant candidates.

If you choose a paid LinkedIn job advert, you’ll be asked to set either a daily or total budget. This is where your LinkedIn job post pricing kicks in, based on the pay-per-click model.

Once you've set pricing and decided on the plan, you can publish your job!

5. Manage and Track Applicants

Whether your job post is free or paid, once it's live, you can track it directly on LinkedIn. Some of the actions you can do include:

• View applicants directly on LinkedIn


• Use filters to prioritize top candidates


• Track views and engagement


• Pause or edit the LinkedIn job posting at any time

You’ll also receive email updates when new candidates apply, helping you respond quickly during the hiring process.

Frequently Asked Questions (FAQ)

Here are some quick answerHere are some quick answers to the most common questions about the cost of posting a job on LinkedIn and the process.

What is the typical cost for posting a job on LinkedIn?

LinkedIn uses a pay-per-click pricing model, charging you only when someone clicks your job ad. The average cost ranges from $0.50 to $6 per click, depending on factors like job title, industry, and location. You set a daily or total budget, which controls your overall spend.

How does LinkedIn job posting pricing work?

LinkedIn job post pricing is based on CPC, or cost-per-click. You decide how much you're willing to spend per day or over the lifetime of the post. Once your budget is reached, your job ad stops showing.

Can I post a job on LinkedIn for free?

Yes, LinkedIn offers one free job post per company at a time. This free job posting will appear in search results and can be shared by your network. However, it won't get the same visibility or number of applicants as a paid post.

What’s the difference between free and paid LinkedIn job postings?

A free LinkedIn job posting will be shared with your network and appear in standard search results. A paid LinkedIn job ad is promoted to relevant candidates across the platform, increasing your reach and visibility.

Is the cost of posting a job on LinkedIn worth it?

For many hiring teams, yes. LinkedIn gives you access to a large pool of professionals. If you're hiring for a specialized or competitive role, the added reach and targeting of a paid job advert can be well worth the investment.

How long does a LinkedIn job posting last?

Free job posts typically stay live for 30 days. Paid job posts run until your budget dries up or until you manually close the position. You can edit, pause, or stop your post anytime during the campaign.

Posting Is Just the First Step

Unfortunately, posting a job on LinkedIn alone doesn’t fill roles. To get in front of the most qualified candidates possible, we always recommend a combined approach of a job posting plus outreach.

That’s where We-Connect comes in. Our LinkedIn automation tool helps you build and run targeted campaigns that proactively engage top talent, without spending hours manually sending messages. You can set up filters, personalize outreach, and follow up automatically, all within LinkedIn’s limits.

Ready to go beyond posting? Try We-Connect free for 30 days and see how automated LinkedIn outreach can accelerate your hiring.