Having a LinkedIn business page is crucial for your company. Your LinkedIn page serves as a central hub for your brand, services, job opportunities, and more. It’s a great way to provide your audience with valuable information, and it’s a great way to draw leads directly to your website.
Additionally, if your company can’t be found on LinkedIn – it may even turn off potential clients. Therefore, creating a LinkedIn business page is an important step to establish credibility.
In this article, we’ll guide you through the process of creating your own business page on LinkedIn. Now let’s get started!
Key Takeaways:
Boost your company's online presence and credibility by creating a LinkedIn Business Page.
Unlike personal LinkedIn profiles, a LinkedIn business page offers advanced features like job postings, company updates, and performance analytics.
A LinkedIn Business Page is essential for lead generation and showcasing your brand to a wider audience.
Setting up your LinkedIn Business Page involves key steps from choosing your page type to adding company details and images.
Drive engagement and establish thought leadership by consistently sharing valuable content and promoting your LinkedIn Company Page.
What is a LinkedIn Business Page?
A LinkedIn Business Page is a LinkedIn profile page for your business. It enables your company to promote your products and services to a wider audience. By setting one of these up for your company, you can interact with potential clients, reinforce your digital presence, and keep your customers up-to-date.
The LinkedIn Business Page is structured in a similar format to a personal LinkedIn profile – with a profile picture, cover photo, and comprehensive information about the company. In addition, businesses can also post regular updates and job openings.
When someone new checks out your company page, they should be able to get a good idea of what your business is all about and who you’re trying to reach. Make sure to include a clear call to action, so prospects can find their way back to your website.
A LinkedIn Business page helps your company establish its online presence and authority. Just think about this… what companies do you know that don’t have a LinkedIn page? Or, if you were deciding to purchase a new product, would you choose the company with a public LinkedIn page or one without? Probably the one with it.
A business page can enable potential clients, customers, and employees to easily find and engage with your brand. Sharing important updates, news, and helpful content can also build awareness and establish authority in your industry.
Some other benefits of having a business page on LinkedIn include posting job listings, showcasing your company culture and values, gaining trust, and sharing valuable insights into your audience’s behavior and preferences.
Creating a LinkedIn business page is only 1/3 of the battle. Then you'll need to learn how to schedule LinkedIn content for that business page.
How To Set Up Your LinkedIn Business Page
Here’s a detailed step-by-step guide on how to set up a LinkedIn Business Page, along with tips for each section:
Step 1: Navigate To LinkedIn
If you don’t have a LinkedIn account, go to www.linkedin.com and click on the “Join now” button to sign up for free. If you already have a personal LinkedIn profile, log in to your account.
Tip: Ensure that you have a complete and professional personal LinkedIn profile before creating a Business Page. This helps build credibility for your organization.
Step 2: Navigate to the Work Menu
You’ll want to access the “Work” Dropdown Menu. From the LinkedIn homepage, locate the “Work” dropdown menu at the top right corner of the screen. Click on the dropdown menu to access additional options.
Step 3: Create a Company Page
Scroll down the “Work” dropdown menu and click on “Create a Company Page” to begin the page creation process.
Tip: Make sure you are logged in as an admin of your organization to create the LinkedIn Business Page.
LinkedIn offers two types of pages: “Small Business” and “Medium to Large Business.” Select the type that best suits your organization.
Tip: If you are a small business or just starting out, the “Small Business” page type is generally more appropriate. If you are a larger organization or have multiple business lines, the “Medium to Large Business” page type provides additional features.
Step 5: Add Company Details
Fill in the required information about your company. This includes your company name, website URL, industry, company size, and a brief description.
It’s time to add photos! Upload your company logo and choose an eye-catching banner image that represents your brand. Make sure the images meet the specified dimensions and file size requirements. For a business page cover image, LinkedIn recommends a size of 1400×425 pixels.
Tip: Use high-quality images that align with your brand’s visual identity. Your logo should be clear and easily recognizable, while the banner image can showcase your brand’s personality or key offerings.
Step 7: Customize Your Page
You can enhance your page’s appearance and functionality by adding additional details. This can include a tagline, company specialties, contact information, and other relevant sections.
Tip: Craft a compelling tagline that succinctly communicates your organization’s mission or value proposition. Use the specialties section to highlight key areas of expertise or services.
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Step 8: Finalize Your Page
Once you’ve published your page, review the information you’ve entered and make any necessary edits. Once you’re satisfied with the content, click on the “Create Page” or “Publish” button to publish your LinkedIn Business Page.
Tip: Before publishing, proofread all the information to ensure accuracy and consistency. Double-check links and contact information to avoid any errors.
Step 9: Add Additional Page Details
LinkedIn may ask you to complete additional page details after publishing your page. This can include adding a company logo, specifying your target audience, or adding a careers page for job openings.
Tip: Take advantage of all the available customization options to make your LinkedIn Business Page more engaging and informative. Showcase pages can be created to highlight specific products, services, or initiatives within your organization.
Once your LinkedIn Business Page is set up, it’s time to start sharing valuable content, engaging with your followers, and building your professional network. Post updates, share industry insights, and interact with your audience to establish thought leadership and strengthen your brand presence.
Tip: Create a LinkedIn content strategy that aligns with your target audience’s interests and needs. Consistently share informative and engaging content, including articles, blog posts, videos, and industry news.
LinkedIn Messaging
Conclusion
In summary, having a LinkedIn business page is a critical aspect of establishing your online presence. It enables you to develop credibility and foster trust, broaden your reach, disseminate company updates, and serve as a central forum for engaging with your audience.
Additionally, if you’re seeking to automate lead generation, you might want to check out We-Connect. If you’re using We-Connect, you can set up your first lead-gen campaign in 15 minutes.
