Having a LinkedIn business page is crucial for your company. Your LinkedIn page serves as a central hub for your brand, services, job opportunities, and more. It’s a great way to provide your audience with valuable information, and it’s a great way to draw leads directly to your website.
Additionally, if your company can’t be found on LinkedIn – it may even turn off potential clients. Therefore, creating a LinkedIn business page is an important step to establish credibility.
In this article, we’ll guide you through the process of creating your own business page on LinkedIn. Now let’s get started!
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What is a LinkedIn Business Page?
A LinkedIn Business Page is just a LinkedIn profile page for your business.
A LinkedIn Business Page enables your company to promote your products and services to a wider audience. By setting one of these up for your company, you can interact with potential clients, reinforce your digital presence, and keep your customers up-to-date.
The LinkedIn Business Page is structured in a similar format to a personal LinkedIn profile – with a profile picture, cover photo, and comprehensive information about the company. In addition, businesses can also post regular updates and job openings.
When someone new checks out your company page, they should be able to get a good idea of what your business is all about and who you’re trying to reach. Make sure to include a clear call to action, so prospects can find their way back to your website.
If you’re interested in what to post on your new LinkedIn Business Page, check out what we think.
Personal Profile V.S. Business Profile
In simple, your personal LinkedIn profile serves as a platform to showcase your unique professional experience, skills, and network, while a LinkedIn business page represents your organization.
Unlike a personal profile, business pages are typically managed by multiple users (employees) and offer additional features such as job postings, company updates, and product and service listings. Furthermore, a business page provides various forms of page performance analytics and audience engagement metrics compared to the more basic analytics of a personal LinkedIn page.
Think of all the followers you can rack up once you start taking your LinkedIn game seriously. Here’s our guide to creating a bulletproof content strategy.
Why Should You Create a LinkedIn Business Page?
A LinkedIn Business page helps your company establish its online presence and authority. Just think about this… what companies do you know that don’t have a LinkedIn page? Or, if you were deciding to purchase a new product, would you choose the company with a public LinkedIn page or one without? Probably the one with it.
A business page can enable potential clients, customers, and employees to easily find and engage with your brand. Sharing important updates, news, and helpful content can also build awareness and establish authority in your industry.
Some other benefits of having a business page on LinkedIn include posting job listings, showcasing your company culture and values, gaining trust, and sharing valuable insights into your audience’s behavior and preferences.
Convinced yet? You should be! Keep reading to find out how to set up a LinkedIn Business Page for success.
How To Set Up Your LinkedIn Business Page
Here’s a detailed step-by-step guide on how to set up a LinkedIn Business Page, along with tips for each section:
Step 1: Navigate To LinkedIn
If you don’t have a LinkedIn account, go to www.linkedin.com and click on the “Join now” button to sign up for free. If you already have a personal LinkedIn profile, log in to your account.
Tip: Ensure that you have a complete and professional personal LinkedIn profile before creating a Business Page. This helps build credibility for your organization.
Step 2: Navigate to the Work Menu
You’ll want to access the “Work” Dropdown Menu. From the LinkedIn homepage, locate the “Work” dropdown menu at the top right corner of the screen. Click on the dropdown menu to access additional options.
Step 3: Create a Company Page
Scroll down the “Work” dropdown menu and click on “Create a Company Page” to begin the page creation process.
Tip: Make sure you are logged in as an admin of your organization to create the LinkedIn Business Page.
Step 4: Choose Your Page Type
LinkedIn offers two types of pages: “Small Business” and “Medium to Large Business.” Select the type that best suits your organization.
Tip: If you are a small business or just starting out, the “Small Business” page type is generally more appropriate. If you are a larger organization or have multiple business lines, the “Medium to Large Business” page type provides additional features.
Step 5: Add Company Details
Fill in the required information about your company. This includes your company name, website URL, industry, company size, and a brief description.
Tip: Use clear and concise language in your company description. Highlight your unique value proposition and what sets your organization apart. Don’t forget to optimize the info you’re adding with relevant keywords!
Step 6: Add Company Images
It’s time to add photos! Upload your company logo and choose an eye-catching banner image that represents your brand. Make sure the images meet the specified dimensions and file size requirements. For a business page cover image, LinkedIn recommends a size of 1400×425 pixels.
Tip: Use high-quality images that align with your brand’s visual identity. Your logo should be clear and easily recognizable, while the banner image can showcase your brand’s personality or key offerings.
Step 7: Customize Your Page
You can enhance your page’s appearance and functionality by adding additional details. This can include a tagline, company specialties, contact information, and other relevant sections.
Tip: Craft a compelling tagline that succinctly communicates your organization’s mission or value proposition. Use the specialties section to highlight key areas of expertise or services.
Step 8: Finalize Your Page
Once you’ve published your page, review the information you’ve entered and make any necessary edits. Once you’re satisfied with the content, click on the “Create Page” or “Publish” button to publish your LinkedIn Business Page.
Tip: Before publishing, proofread all the information to ensure accuracy and consistency. Double-check links and contact information to avoid any errors.
Step 9: Add Additional Page Details
LinkedIn may ask you to complete additional page details after publishing your page. This can include adding a company logo, specifying your target audience, or adding a careers page for job openings.
Tip: Take advantage of all the available customization options to make your LinkedIn Business Page more engaging and informative. Showcase pages can be created to highlight specific products, services, or initiatives within your organization.
Step 10: Start Engaging
Once your LinkedIn Business Page is set up, it’s time to start sharing valuable content, engaging with your followers, and building your professional network. Post updates, share industry insights, and interact with your audience to establish thought leadership and strengthen your brand presence.
Tip: Create a content strategy that aligns with your target audience’s interests and needs. Consistently share informative and engaging content, including articles, blog posts, videos, and industry news.
Next Steps After Creating a Linkedin Business Page
After you have set up your LinkedIn business page, you’ll want to keep up the momentum to ensure its success. One of the best practices to follow is to showcase great writing that depicts your brand’s personality.
By regularly sharing your company’s updates and news, you keep your followers informed and invested in your business. Don’t forget to post open job positions and connect with potential employees to expand your team. Lastly, promoting your page through various channels, such as social media and email marketing, is essential in growing your online presence and establishing yourself as an authority in your industry.
Consistency is key in implementing these strategies to ensure that your business page thrives and helps you achieve your goals.
Conclusion
In summary, having a LinkedIn business page is a critical aspect of establishing your online presence. It enables you to develop credibility and foster trust, broaden your reach, disseminate company updates, and serve as a central forum for engaging with your audience.
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