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Profile Optimization
LinkedIn Tips
Jul 11, 2024
•11 mins read
In today’s job market, having a strong LinkedIn presence is essential. But, with soon-to-be 1 billion people on the platform, it can be challenging to stand out among the crowd.
Your LinkedIn summary is the first thing someone will see when they visit your profile. It’s really the best place to make a great first impression and showcase your skills. With a well-crafted LinkedIn summary, you can boost your profile visibility to attract the right prospects.
In this article, we’ll cover the A-Z of building an engaging LinkedIn summary that’s bound to draw prospects in.
As we mentioned, your LinkedIn summary is the first thing potential clients and prospects see. It’s a brief introduction that tells visitors who you are, what you do, and what you’re looking for. It’s also an opportunity to showcase your personality, values, and unique strengths.
A well-written LinkedIn summary can help you:
If you’re looking for a job, or finding clients, you’re in for some challenge. Seriously, we’re living in a crowded time for sales prospecting and job hunting. Thankfully, if you craft a unique, engaging, and conversion-friendly summary, you’re on your way to setting yourself up for success.
Here are some elements that make a strong LinkedIn summary:
Your LinkedIn headline is the first thing people see when they visit your profile. It’s a short, attention-grabbing statement that summarizes your professional identity. A great headline can make people want to learn more about you and your work.
If you want to learn more about how to craft a stunning LinkedIn headline, we’ve got just the article for you!
Your LinkedIn summary should start with a strong opener that hooks your readers and makes them want to read on. A compelling opener can help you establish a connection with your audience and set the tone for the rest of your summary.
To write a captivating opener, try to:
Overall, a captivating opener is essential to grabbing your audience’s attention and keeping them engaged throughout your LinkedIn summary. By addressing your target audience, starting with a question or provocative statement, sharing a personal story, or highlighting your unique value proposition, you can create a summary that truly stands out.
Your LinkedIn summary should highlight your skills, experience, and accomplishments. Seriously, if there’s anytime to brag, it’s now. Demonstrate why you’re the right fit for the job and what you can bring to the table.
To showcase your skills and accomplishments, try to:
A lot of LinkedIn summaries are similar. To truly stand out, we recommend adding some personality. That means tell a joke, a personal story, or what you enjoy doing on your weekends.
To share your personality, try to:
We recommend sharing your personality when sending a LinkedIn Connection Request as well. For more details, you may want to read our blog!
Here are four of our best tips that you can use to get the best prospects viewing your LinkedIn page.
Your LinkedIn summary should speak to your industry expertise and demonstrate your thought leadership. This will help you position yourself as an authority in your field and attract the right people.
Here are a few ways you can speak to your industry expertise in your LinkedIn summary:
Using relevant keywords in your LinkedIn summary can help you appear in relevant search results and attract the right people. Some types of keywords include:
Rather than telling people that you’re a great candidate for the job, show them. Use concrete examples to demonstrate your skills and experience.
Showing rather than telling can be one of the more confusing parts of writing a successful LinkedIn summary. Here are a few ways you can show:
Including a call-to-action in your LinkedIn summary can help you convert visitors into leads or clients.
Here are some tips for writing a CTA on your LinkedIn summary:
If you’re not familiar with writing a CTA, we’ve got a whole article dedicated to just that.
Highlighting your professional interests can help you attract the right people and opportunities. This will also help you position yourself as an expert in your field (which makes people want to follow you)! Here’s how you can establish yourself as an expert in your field:
Your LinkedIn summary should be authentic and original, reflecting who you are as a person and a professional. This will help you stand out from the crowd and attract the right people and opportunities.
Luckily, it’s not that difficult to be authentic. Just write in your own voice, in a tone that feels true to who you are. For example, if you consider yourself a funny person, add something humorous to your LinkedIn summary!
Another great way to be authentic and original is to tell stories. These can be professional experiences from your career, or something more personal – either way, connecting life experience to your niche is a great way to get your followers to engage with you.
Your LinkedIn summary should be tailored to your target audience. Some examples of target audiences are recruiters, product managers, and high-level engineering leaders. No matter what your target audience is, speaking directly to them is essential. Here’s what we recommend doing:
Gone are the days of extreme professionalism. While that doesn’t mean you should be wearing your 10-year-old Pink Floyd concert t-shirt to a job interview, it means you can get away with using less formal language.
Your LinkedIn summary should be written in a conversational tone, making it easy and enjoyable to read. This will help you engage your audience and make your summary more memorable. Here’s how you can turn something formal into something conversational:
Now here are some examples to get you started. While I’ve written a few examples that I recommend, I’ve also included some LinkedIn summaries from popular professionals below.
“I am a creative and strategic marketing leader with 15 years of professional experience and 12 years of experience in leadership roles within the technology/SaaS space.
Well-versed in all functions of marketing, the areas that I am most passionate about include:
– Marketing Communication
– Creative and Branding
– Demand/Lead Generation
– Sales Enablement
– Field Marketing
– Social Media
– Events
Throughout my career, I have focused on developing well-rounded marketing and leadership skills by taking on diverse experiences, industries, and roles. I have worked for myself, small startups that didn’t make it, stable government organizations, and Canada’s fastest-growing technology company. Each experience has allowed me to grow personally and professionally, building a unique skill set that enables me to thrive in fast-paced environments, effectively manage change, and provide insights-based mentorship to support my teams.
If you’re interested in learning more about my experience and would like some advice for your own career, don’t hesitate to reach out.”
Why It Works: This LinkedIn summary works well in a few ways. First, it includes all the necessary information a summary should have: an engaging first line, a summary of one’s career, specific interests, and a CTA. Additionally, the language in this summary is casual, while remaining professional.
“After years of working in finance, I’ve decided to make a career change and pursue my passion for design. While my background may be in finance, my creativity and eye for detail have always set me apart.
As a self-taught graphic designer, I’ve honed my skills through online courses and freelance projects, and I’m excited to take my career to the next level. Whether I’m designing logos, websites, or marketing materials, I’m always focused on delivering designs that are both beautiful and effective.
If you’re looking for a talented and passionate graphic designer, I’d love to hear from you.”
Why This Works: This LinkedIn summary works because it addresses the career change head-on and explains the professional’s background and qualifications in a clear and concise way. The summary also showcases their creativity and passion for design, which can help them stand out from other candidates.
“As a recent graduate with a degree in computer science, I’m excited to start my career in the tech industry.
With a strong foundation in programming languages like Java and Python, as well as experience with web development and data analysis, I’m confident in my ability to make an immediate impact in any organization. I’m a fast learner who thrives in a collaborative environment, and I’m eager to take on new challenges and opportunities.
If you’re looking for a hardworking and talented computer science graduate to join your team, I’d love to hear from you.“
Why This Works: This LinkedIn summary works because it highlights the professional’s qualifications and eagerness to start their career, while also emphasizing their strong work ethic and ability to work well with others. The summary also includes a clear call to action, inviting potential employers to reach out and connect.
While a LinkedIn summary and a resume summary may seem similar, there are some key differences between the two. A LinkedIn summary is typically longer and more conversational, while a resume summary is shorter and more focused on the professional’s skills and accomplishments.
A LinkedIn summary is also more public-facing and can be seen by anyone who visits your profile, including recruiters, potential clients, and other professionals in your industry. A resume summary, on the other hand, is typically only seen by potential employers or hiring managers.
In conclusion, writing a killer LinkedIn summary can help you stand out from the crowd and boost your visibility and personal branding. By crafting a captivating opener, showcasing your skills, sharing your personality, and including a call-to-action, you can maximize your results and make a strong case for why someone should work with you.
If you’re looking to up your LinkedIn game (whether that’s sales prospecting, growing an audience, or just meeting other people in your industry), here at We-Connect, we’ve got you covered.
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