LinkedIn is the world of professional connections and networking. However, if you want to keep nurturing these relationships, you need to engage with those around you. For some of you, you might really enjoy this. But for most of us, keeping up with others on LinkedIn is an energy-draining process. That’s why we’re talking about how to automate your engagement messages on LinkedIn.
In this article, we’ll dive into the art of crafting captivating greeting messages that will set you apart from the crowd – without sounding like ChatGPT wrote it for you.
If you don’t want to read this article, don’t worry. We’ve covered this in video form:
Why Greeting Messages Matter on LinkedIn:
You can think of LinkedIn as your own personal virtual networking event. Just think about it, LinkedIn is buzzing with professionals eager to make meaningful connections. After your initial connection message (how-to’s here), greeting messages are your secret weapon to stand out in this bustling digital space. Here’s what they do for you:
- They Keep You Relevant: Personalized greeting messages catch the recipient’s attention and make you stand out amidst the flood of generic messages like “Nice job in the new role.”
- They Build Rapport: Greeting messages provide a chance to establish genuine connections. These connections can later turn into a job opportunity, client, or even your coworker.
- They Strengthen Your Brand: Well-crafted greeting messages reflect positively on your personal brand, helping to build a reputation as someone who values and respects professional relationships.
Crafting Effective LinkedIn Greeting Messages:
To make your greeting messages shine, it’s important to put in a little effort (although you can also test We-Connect’s AI Generator). Since greeting messages are often about a specific event (like a birthday, promotion, or job change), they can be a lot shorter than your initial connection message.
Like always, we recommend that you get straight to the purpose of your message and avoid rambling. Remember, you want to catch the person’s attention, not lose it in a sea of words. That being said, being concise doesn’t mean you have to lose all personal touch. We love adding something lighthearted to our messages, like a joke or a simple question.
Now here’s some more info on the most popular types of greeting messages:
Birthday Greeting Messages:
Birthdays are an excellent opportunity to connect with your LinkedIn contacts on a personal level. Acknowledging someone’s once-a-year special day shows that you value them beyond their professional achievements. It’s also a great chance to get to know someone on a personal basis.
Craft an impactful birthday greeting by wishing them a happy birthday and adding a personalized touch. For example, mention a recent project they excelled at or express your admiration for their accomplishments. Make them feel seen and celebrated.
Promotion Greeting Messages:
Nothing brings more excitement than seeing your professional efforts recognized and rewarded. When a connection receives a promotion, it’s the perfect moment to reach out and offer your heartfelt congratulations.
Acknowledge their hard work and express your genuine enthusiasm for their success. Highlight specific achievements or skills that have contributed to their growth. Your thoughtful promotion greeting should achieve one goal, and that’s making them feel accomplished!
Anniversary Greeting Messages:
Milestones and anniversaries deserve to be celebrated, and LinkedIn is the ideal platform for doing just that (seeing that it posts it publicly). When a connection reaches a significant milestone or work anniversary, seize the opportunity to show your appreciation. Share your admiration for their dedication, resilience, and growth throughout their journey.
We recommend acknowledging the impact they’ve made in their field and expressing your enthusiasm for their future endeavors. Just like the other messages, anniversary greeting messages are perfect for taking that relationship to the next level.
How Often Should You Send Greeting Messages?
When sending messages on LinkedIn, timing is everything! Seriously, you don’t want to be that person sending a birthday message a week late. The same goes for promotions, anniversaries, and most other types of greeting messages.
For the best timing, aim to reach out within a day or two to catch your connections in the celebratory mood. However, be mindful of not overwhelming your connections with an avalanche of messages. Maintain a balanced frequency, spreading out your greetings to ensure they feel genuine and not forced. Like anything, consistency is key to nurturing relationships without coming across as insincere.
Greeting Message Etiquette on LinkedIn:
While it’s important to be exciting and engaging, don’t forget that LinkedIn is a professional platform. Keep the language polite, respectful, and aligned with the norms of professional communication.
If your end goal is prospecting, make sure you’re not using overly promotional language or turning your greeting messages into sales pitches. The goal is to foster genuine connections, not make a quick sale. Finally, follow up and engage with your connections after sending greetings. Respond to their replies, engage in conversations, and show that you’re invested in their success.
Crafting engaging LinkedIn greeting messages is an art that can set you apart in the professional world. While you can spend time generating these yourself, you can also use We-Connect’s AI Writer Feature (and automate greeting messages).
Test these features yourself with our 14-day free trial.