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Everything Lead-Gen
LinkedIn Tips
Jul 7, 2025
•7 mins read
LinkedIn ads agencies face a common dilemma. How do you bridge the gap between ad engagement and qualified leads? In other words, how do your LinkedIn marketing services drive sales meetings, and not just impressions? We're not just talking about running ads anymore – we're talking about a more traditional, all-encompassing approach done by LinkedIn marketing agencies.
In this article, we'll show you a game-changing strategy for any LinkedIn ads agency: automated LinkedIn outreach campaigns. We'll explore exactly why LinkedIn automation isn't just a trend – it's a necessity to become a leading LinkedIn lead generation agency.
If you're running an agency, you're likely already an expert at LinkedIn Ads. You know how to target, write engaging ad copy, and optimize for the initial click. Now, let's talk about the powerful, yet often underutilized, next step: LinkedIn automation.
LinkedIn automation uses cloud-based IPs to automate custom LinkedIn outreach campaigns comprised of 15+ different LinkedIn actions. Think about all those actions that build relationships and generate leads:
Automation takes these tasks off your plate, executing them faster, while giving you the power to view campaign analytics to learn which messages work and which don't.
Not to mention, LinkedIn automation can be used far beyond lead generation. Many job seekers leverage automation to find a job on LinkedIn.
For any growing LinkedIn marketing agency, the challenge of lead generation at scale is a constant hurdle. Just think about these common frustrations:
This is precisely why LinkedIn automation, powered by a tool like We-Connect, isn't just convenient – it's a strategic decision to improve LinkedIn lead generation for yourself and your clients.
Understanding what LinkedIn automation is leads us directly to the "how." Now let's look at the tangible ways automation directly helps your LinkedIn marketing agency:
LinkedIn ads agencies excel at getting engagements. But how do you turn clicks into conversations? We-Connect helps you capitalize on that initial interest immediately.
Here's a scenario:
This is a simple way to get more from your ads. In fact, here are five of our favorite outreach campaigns for social media managers.
While LinkedIn Ads only allow for broad targeting, LinkedIn automation campaigns give you a level of precise targeting. This means you can pinpoint very specific groups, complementing your ad efforts by engaging highly relevant leads directly.
You can directly target contacts sourced from:
Of course, your targeting means nothing if your client's LinkedIn profile isn't strong. Learn how to optimize your LinkedIn profile here.
Ads and messaging aren't the only way to generate leads on LinkedIn. Publishing content consistently on LinkedIn can have a drastic impact on improving the results from all other channels:
With a tool like We-Connect's Post Remix, your LinkedIn marketing agency can:
Of course, there's a bit of know-how that comes with posting. You need to know what your audience is interested in and when to post. Luckily, we've written in detail how to schedule posts on LinkedIn.
There are strict weekly LinkedIn limits on the number of actions (like connection requests, messages, profile views) an account can perform weekly. These limits are designed to prevent spam and ensure authentic human interaction.
However, advanced LinkedIn automation tools like We-Connect are engineered to work within these limits. The best tools even allow for a higher (yet safe) volume of outreach:
By leveraging these safety features, your LinkedIn ad agency can reach more people without facing LinkedIn restrictions.
With a growing number of LinkedIn automation tools available, choosing the right software is critical. We-Connect stands out as the ideal partner for your LinkedIn ads agency, as it was one of the oldest automation tools, founded in 2018.
For a dedicated LinkedIn lead generation agency, We-Connect offers a powerful suite of advanced features designed for maximum impact on LinkedIn. This includes:
Check out We-Connect's library of features here.
Your clients want measurable results, and We-Connect understands. The platform provides actionable insights into critical metrics through its interactive outreach analytics dashboard:
Furthermore, We-Connect doesn't just give you this data. It enables you to make data-driven decisions, edit your campaign messaging, targeting, or even add new lists to campaigns that perform well.
The best part? Sales Navigator is not required. Although it has shown increased results for some users... Compare Sales Navigator vs. LinkedIn Premium here.
The demand for LinkedIn ad agencies is growing. Make your agency stand out by going beyond ads to generate real conversations for clients:
Ready to elevate your LinkedIn lead generation efforts and maximize your entire LinkedIn for agencies strategy? Try it today for 14 days (no credit card required).
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