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LinkedIn Tips
Everything Lead-Gen
Dec 16, 2023
•5 mins read
It goes without saying that lead generation is pivotal to a successful business. The oldest trick in the book is via cold emailing (and calling). However, newer tech gurus all say that LinkedIn prospecting is the way to go. In this article, we’ll explore both types of prospecting for you to learn which is best for you.
We'll start with LinkedIn prospecting. Let's get to know how LinkedIn outreach functions:
LinkedIn prospecting is just like normal prospecting – just on Linkedin. To keep things simple, this method involves searching for potential customers based on specific criteria, such as job title, industry, and location, and then reaching out to them through LinkedIn messaging or event campaigns.
There are plenty of benefits when using LinkedIn prospecting. Here are a few of my favorites:
Here are the streamlined steps to successfully prospect on LinkedIn:
These streamlined steps will help you effectively prospect on LinkedIn, building valuable connections and unlocking professional opportunities.
Second, we’ll cover the tried and true method of prospecting – email campaigns. Here’s what you need to know:
There’s nothing fancy about cold emailing. It’s exactly what it sounds like – sending an email to a cold lead. Most of the time, these are through lead-gen campaigns that go to hundreds, if not thousands, of contacts.
Cold emailing is the golden standard for marketing campaigns. However, as things start to change, many people are favoring LinkedIn over emailing – as people are more engaged on LinkedIn than in their emails.
There are plenty of benefits of cold emailing. Here are some of the top ones:
You can nail down your cold lead outreach messages using our own cold lead template.
If you want to run a successful email campaign, you need a plan. Here’s what to do:
Method | Pros | Cons |
LinkedIn Prospecting | Allows you to target specific individuals who may be interested in your product or service. Provides an opportunity to build relationships with potential customers before attempting to sell to them. | Requires more time and effort to reach out to potential customers one at a time. LinkedIn limits the number of people you can message at one time. |
Cold Emailing | Allows you to reach a larger number of potential customers quickly. Can generate interest in your offering among individuals who may not be actively searching for your product or service | May be less personalized and may not be as effective in generating leads. May result in a high rate of unopened or unresponsive emails. |
To measure the effectiveness of your LinkedIn prospecting or cold emailing campaigns, it’s essential to track certain metrics. Here are some metrics you should consider tracking:
LinkedIn Prospecting
Cold Emailing
Tracking these metrics will help you understand the effectiveness of your campaigns and identify areas for improvement.
There’s no right or wrong when it comes to lead-generation campaigns. Both techniques are used successfully. That being said, for the most targeted results, you should focus on LinkedIn. On the other hand, if you’re following the “number’s game approach,” cold emailing is the better option. Overall, we recommend using both techniques for the most well-rounded lead-gen strategy.
If you want to automate your LinkedIn prospecting to focus on other things, explore We-Connect’s 14-day free trial.
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