Everything You Need To Know About LinkedIn Limits

LinkedIn has limits for just about every action. LinkedIn connection limits, LinkedIn message limits, and LinkedIn character limits all exist. If you’re engaging too often, you can quickly find yourself facing one of LinkedIn’s bans. 

This is especially true for anyone sending a high number of connection requests or messages per week—we’re looking at you, recruiters, and salespeople! In this article, we answer the unanswered questions about LinkedIn action and connection limits. 

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Key Takeaways

• LinkedIn places strict limits on user activity, including the LinkedIn connection limit, message limit, and weekly invitation limit.


• Most free accounts are capped at 100 connection requests per week, while paid plans like Sales Navigator can increase the LinkedIn weekly connection limit to 200.


• The maximum LinkedIn connections allowed is 30,000; beyond that, you’ll need to remove connections to add new ones.


• LinkedIn also enforces the LinkedIn message limit, restricting outreach to 1st-degree connections unless you use InMails.


• Content limits include a LinkedIn post character limit of 3,000, a message character limit of 1,900, and a LinkedIn video length limit of 10 minutes.


• Limits vary based on your subscription tier and activity level, but even paid users face restrictions.


• Violating these limits—like sending too many requests—can trigger temporary bans or account restrictions.


• We-Connect helps you safely scale outreach by increasing your LinkedIn connection request limit to 200 per week with automation.


• Staying compliant by engaging authentically, avoiding spam, and using LinkedIn strategically can help you get the most out of the platform.

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What Type of Limits Exist on LinkedIn? 

Unfortunately, LinkedIn restricts just about everything you do on their platform. From the number of searches you perform to the messages you send, you can be sure LinkedIn has a limit set. Unfortunately, these limits vary, depending on a few things:

• Subscription Type: In simple, the more you pay for LinkedIn, the higher your action limits will be. Specific subscriptions, such as Sales Navigator or LinkedIn Recruiter, can be a powerful way to increase specific limits relevant to your industry-specific goals. 


• Activity Level: How active you are on LinkedIn (the number of searches, messages, and connection requests) plays a part in your actual limit. That being said, activity level won’t magically increase your limit by 100.

Here’s another kicker: even if you’re a paid subscriber and super active, LinkedIn still imposes limits on your account. 

Looking for better results on LinkedIn? Avoid these 7 LinkedIn lead generation mistakes.

LinkedIn Limits: A Full Chart 

LinkedIn has always been incredibly secretive about its limits. One day, you’ll send out what you think is a safe number of connection requests, and the next, you’ll be locked in LinkedIn jail – unable to respond to any messages. 

We took it upon ourselves to scour the internet for information regarding LinkedIn’s action limits to put together a definitive list covering what limits exist and what they’re set at. Keep in mind that these may change, but we aim to update it as frequently as possible.

How Can I Safely Increase My LinkedIn Limits? 

Navigating LinkedIn’s limits can be tricky for anyone running outreach at scale – especially for those on a free LinkedIn account. Luckily, we’re experts in solutions.

Here’s what we recommend:

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1. Increase Limits Using We-Connect:

We-Connect doubles your LinkedIn action limits, enabling up to 200 new connection requests per week compared to LinkedIn’s standard 100. Automate connection requests, messages, InMails, post engagement, and more with fully customizable campaigns that scale your outreach efficiently.

Outreach is only half the battle. Posting regularly on LinkedIn increases visibility and reach. Learn what makes a standout LinkedIn carousel post here.

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2. Upgrade Your LinkedIn Plan 

LinkedIn’s free plan simply isn’t enough for most users running sales outreach on LinkedIn. While it provides a strong foundation, it falls short in many areas.

What plan do we recommend? 

• LinkedIn Premium Business: One of the cheaper LinkedIn premium plans that unlocks action limits, InMail access, advanced searches, and customer support. This is our recommendation for anyone who doesn’t need industry-specific capabilities. 


• Sales Navigator: Designed specifically for sales professionals, Sales Nav increases InMail, messaging, and connection invite limits. However, it’s a hefty price for teams on a budget. 


• Recruiter: Tailored for recruiters, LinkedIn Recruiter offers advanced search capabilities and candidate sourcing tools. It’s the go-to choice for anyone in recruiting. 

We dedicated an entire blog to deciding is Sales Navigator worth it? 

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3. Use LinkedIn Authentically 

Just because you’re using LinkedIn to achieve a business goal doesn’t mean you need to ‘spray and pray.’ In fact, we strongly advise against that. 

Using LinkedIn authentically not only saves you from LinkedIn restrictions but also can improve your results. Here are some ways you can use LinkedIn authentically: 

• Share Valuable Content: Posting is another essential part of LinkedIn. That doesn’t mean you need to post daily tips, but aim to share a valuable piece of content at least once a quarter. 


• Work To Build Real Relationships: In its most basic function, LinkedIn is a networking site. Aim to get to know & establish rapport with your 1st degree connections. Who knows, it just might land you your next job. 


• Engage Your Network: Remember to link, comment, and share your network’s posts. Through regular engagement, you can boost the visibility of your profile. 


• Don’t Spam: If you’re automating messages, make sure they’re personalized, relevant, and to the point. Additionally, don’t mass message hundreds of contacts at the same time… That is, unless you want to get banned! 

By using LinkedIn authentically, you’ll not only achieve your business goals but also build a strong and engaged network.

Don’t worry too much if you get restricted on LinkedIn. Learn what you did wrong so you can avoid LinkedIn restrictions. 

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Frequently Asked Questions about LinkedIn Limits

Below are some questions that we frequently get about LinkedIn action limits.

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What is the LinkedIn connection limit?

The LinkedIn connection limit is 30,000 1st-degree connections. Once you reach the maximum LinkedIn connections, you won’t be able to send or accept new connection requests unless you remove existing ones. This limit applies to all LinkedIn accounts, regardless of subscription.

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What is the LinkedIn connection request limit per week?

The LinkedIn connection request limit varies based on your account type and activity level.

• Free accounts: 100 requests per week


• Premium/Sales Navigator: 150–200 requests per week

This is sometimes referred to as the LinkedIn weekly invitation limit or LinkedIn weekly connection limit.

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What happens if I exceed my weekly invitation limit on LinkedIn?

If you go over your weekly invitation limit, LinkedIn may restrict your account temporarily, usually for 24 to 48 hours. This is a protective measure to prevent spam and maintain platform integrity. Repeat offenses can lead to longer restrictions or account flags.

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How many messages can I send on LinkedIn?

The LinkedIn message limit applies mainly to InMails.

• Free accounts: Messages only to 1st-degree connections


• Premium plans: 5–20 InMails/month


• Sales Navigator: 50 InMails/month


• LinkedIn Recruiter: 150 InMails/month

Regardless of plan, it’s important not to spam users. These limits are often referred to as the LinkedIn message limit or LinkedIn InMail limits.

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What is the LinkedIn message character limit?

The LinkedIn message character limit is approximately 1,900 characters per message. For best results, keep messages short, relevant, and personalized to avoid being flagged as spam.

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What is the LinkedIn post character limit?

The LinkedIn post character limit is 3,000 characters for a regular text post. However, shorter posts (under 1,000 characters) often perform better in terms of engagement and reach.

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What’s the LinkedIn video length limit?

The LinkedIn video length limit is:

• Up to 10 minutes for videos uploaded from desktop


• Up to 5 minutes on mobile uploads

This is sometimes referred to as the LinkedIn video limit or LinkedIn video length.

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Final Thoughts

Understanding LinkedIn’s limits is crucial for anyone who wants to use the platform effectively. By being aware of these limitations and following LinkedIn’s guidelines, you can avoid penalties and maximize your reach.

To automate LinkedIn outreach campaigns and increase your action limits, sign up for We-Connect today. Our platform provides powerful tools to help you connect with more people and achieve your goals on LinkedIn.