The Top 30 LinkedIn Hashtags for Marketers (Double Your Organic Traffic)
Aug 14, 2024
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7 mins read
Imagine this: your company is growing its social media presence. You’re getting more likes, comments, and even shares on your posts. Your traffic is skyrocketing… until it isn’t.
That’s when it’s time for your experiment using hashtags. Hashtags help you reach new people who are interested in your industry. Just look at # entrepreneurship, for example. With 22.7 million followers, just think of all the eyes you can attract to your page.
In this blog, we’ll turn you into an #expert on LinkedIn hashtags. Specifically, we’re talking about hashtags for marketers. So, let’s narrow down and start learning.
Key Takeaways
Hashtags on LinkedIn increase visibility by making your posts discoverable to new audiences, especially when aligned with your industry and content focus.
Using the right LinkedIn hashtags for marketers can drive more engagement, boost impressions, and attract leads interested in your niche.
The ideal number of hashtags on LinkedIn is 3–4 per post—this keeps your content focused while tapping into both popular and niche conversations.
Stick to relevant LinkedIn hashtags instead of adding too many or using unrelated trending tags. Quality over quantity is key.
LinkedIn post strategy benefits from custom or branded hashtags, which help organize your content and build thought leadership.
You can track LinkedIn hashtag performance using analytics to refine your content strategy over time.
Popular LinkedIn hashtags for marketers include: #DigitalMarketing, #ContentMarketing, #SocialMediaMarketing, and #SEO.
Cross-promoting hashtags across platforms (like Twitter and Instagram) can expand your reach, but always tailor your strategy to LinkedIn’s professional tone.
Avoid using the same hashtags repeatedly—rotate and experiment to see which LinkedIn hashtags generate the most engagement for your audience.
For more growth tips, explore our full guide to LinkedIn hashtag best practices and optimize your LinkedIn marketing strategy today.
Looking for strong content ideas for your LinkedIn profile? A LinkedIn carousel post is a great start.
Why Marketers Should Use Hashtags on LinkedIn
Hashtags aren’t some underground secret. In fact, in a world where 900 million professionals are vying for attention, using hashtags is pretty popular. However, it’s for good reason. Let’s dive into why you should be using hashtags for your LinkedIn:
Your Posts Become Easier to Discover: With the right hashtags, you can transform your content into a magnet for leads. All you need to do is use the right mix of hashtags.
Get Trending: Ever wonder why some posts just to the top of the search results in minutes? It’s all about trends. By jumping on popular hashtags that are trending, you’ll be able to take some of that attention.
Create Connections With Interested Leads: Hashtags can connect you to like-minded professionals. As long as you use industry-specific hashtags, you’ll be able to attract the attention of people interested in your niche.
Hashtags Help Organize Your Posts: If you’re posting similar types of content each week, you’ll want to organize it somehow. Hashtags can do that. By creating your own hashtag, you can group like-minded posts together. This is great for the thought leadership style of posts.
Easily Track Your Hashtags: LinkedIn’s analytics allows you to look at your hashtags more in-depth. You can track the engagement generated by specific hashtags and learn what’s working vs. what’s not working.
Below you’ll find our list of 30 hashtags for marketers. We’ve included a wide range of hashtags for you to use in your content strategy. Here they are:
Hashtag
Follower Count (Estimate)
#DigitalMarketing
500,000+
#ContentMarketing
400,000+
#SocialMediaMarketing
350,000+
#SEO
300,000+
#MarketingStrategy
250,000+
#MarketingTips
200,000+
#BrandManagement
200,000+
#InfluencerMarketing
150,000+
#EmailMarketing
150,000+
#DataAnalytics
150,000+
#CustomerExperience
100,000+
#MarketingTrends
100,000+
#B2BMarketing
100,000+
#MarketingAutomation
100,000+
#CreativeMarketing
100,000+
#MarketingInsights
75,000+
#MarketingConsultant
75,000+
#MarketingCampaign
75,000+
#Advertising
75,000+
#SalesFunnel
50,000+
#MarketingROI
50,000+
#MarketResearch
50,000+
#LeadGeneration
50,000+
#DigitalAdvertising
50,000+
#MarketingTools
50,000+
#MarketingCommunication
50,000+
#ContentStrategy
50,000+
#MarketingMetrics
50,000+
#MarketingManagement
50,000+
#MarketingInnovation
50,000+
How Many Hashtags Should You Use?
When using hashtags, a common question is, ow many should I use? While there’s no one right answer, we do recommend not going overboard. Here’s what you should know:
Quality over Quantity: Hashtags aren’t a numbers game. We’re serious; just because you’ve added 18 hashtags to your newest LinkedIn post doesn’t mean you’ll have 18 times the amount of traffic. It just means you’ll have a cluttered post.
Make Them Relevant: Not any old hashtag will do. For example, don’t use # entrepreneurship if you’re not building your own business – it just doesn’t make sense. Only hashtags that connect with the value of your content will work.
The Sweet Spot: While there’s no exact magic number, the consensus among LinkedIn experts is that three to four hashtags per post are ideal. This ensures your content remains focused while allowing you to tap into different conversations and communities.
Mix It Up: Don’t rely solely on popular hashtags or those trending at the moment. Do the opposite and experiment with a mix of popular and niche hashtags. This way, you’ll cast a wider net while still engaging with passionate professionals in your specific field.
Keep It Fresh: Each post is unique, which means you shouldn’t be using the same three hashtags on each post. In fact, we recommend using different hashtags on each post altogether. Once you find out which hashtags work the best, you can stick to using those.
Cross-Promote Your Hashtags With Other Social Media Channels
Hashtags are not confined to a single platform. You can leverage the power of hashtags from other social media platforms, such as Twitter or Instagram, and integrate them into your LinkedIn posts. However, the same hashtags aren’t usually popular on LinkedIn vs. Twitter. With that being said, here’s how to make the most of cross-promotion with hashtags:
Find Evergreen Hashtags: There are some hashtags that just don’t die. These are called evergreen hashtags. To find your first evergreen hashtag, look for hashtags that are trending or widely used by your target audience. Think about the topic and how it will change over the next 5 to 10 years. For example, anything in the AI space may have the potential to become an evergreen hashtag.
Tailor Your Strategy To Each Channel: While the hashtags you find on other platforms can be effective, it’s important to consider their suitability for LinkedIn’s professional environment. For example, a lot of the trending hashtags on Twitter are less likely to be effective on LinkedIn. That’s because Twitter has a more casual front than LinkedIn.
Integrate Hashtags Strategically: Incorporate the cross-promoted hashtags organically into your LinkedIn posts. We recommend placing them within the body of your content or adding them at the end as a dedicated hashtag section. Be mindful of not overloading your posts with too many hashtags, as it can appear spammy or detract from the professionalism of your content.
Frequently Asked Questions About LinkedIn Hashtags for Marketers
Do hashtags actually work on LinkedIn?
Yes, hashtags make your content more discoverable to professionals outside your immediate network. When used strategically, they can increase visibility, engagement, and reach within your target industry.
How many hashtags should you use on a LinkedIn post?
The sweet spot is using a few focused hashtags that align with your content. Too many hashtags can make a post look cluttered and spammy, while too few may limit its reach. Quality and relevance matter more than quantity.
What are the best hashtags for marketers on LinkedIn?
Effective hashtags for marketers include #DigitalMarketing, #ContentMarketing, #SEO, #SocialMediaMarketing, and #MarketingStrategy. Blending broad, high-following hashtags with niche or industry-specific ones tends to drive better engagement.
Is it okay to use the same hashtags in every LinkedIn post?
It’s better to rotate your hashtags. Repeating the same ones can limit your exposure and reduce performance over time. Try different combinations based on the topic, audience, and campaign goals of each post.
Where should you put hashtags in a LinkedIn post?
Hashtags can be placed at the end of a post or naturally integrated into the text. Just avoid overloading your content, stick to a clean, intentional layout for a professional appearance.
What’s the difference between popular hashtags and niche ones?
Popular hashtags reach broader audiences but come with more competition. Niche hashtags may have fewer followers but often result in more relevant engagement. Using both types together is a smart strategy.
Can you create your own hashtag for LinkedIn?
Yes, creating branded hashtags is a great way to group content, promote campaigns, and build brand identity. Keep it simple, unique, and consistent to encourage others to use it as well.
How do you measure the success of your hashtags?
Use LinkedIn post analytics to track impressions, clicks, and engagement. While LinkedIn doesn’t provide hashtag-specific metrics, you can compare how different hashtag combinations affect performance across similar posts.
Can you reuse hashtags from other platforms like Instagram or Twitter?
It depends. Some evergreen hashtags work well across platforms, but many tags that trend on Instagram or Twitter won’t resonate on LinkedIn. Always tailor your hashtag strategy to LinkedIn’s professional tone and audience.
Do hashtags help increase post engagement?
They do, when relevant and well-placed. Hashtags help surface your content in searches and feeds, making it easier for your ideal audience to find and engage with your posts.
Conclusion
As you now know, hashtags can really boost the visibility of your LinkedIn posts and help you reach a wider audience. But it’s essential to use relevant and targeted hashtags instead of generic ones to make sure your content is reaching the right people. It’s also important not to overdo it with hashtags since that can seem spammy and end up reducing engagement with your posts. All in all, hashtags can be really helpful on LinkedIn, but it’s crucial to use them strategically and in moderation.
