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Social Media Tips
Aug 14, 2024
•7 mins read
Imagine this: your company is growing its social media presence. You’re getting more likes, comments, and even shares on your posts. Your traffic is skyrocketing… until it isn’t.
That’s when it’s time for your experiment using hashtags. Hashtags help you reach new people who are interested in your industry. Just look at # entrepreneurship, for example. With 22.7 million followers, just think of all the eyes you can attract to your page.
In this blog, we’ll turn you into an #expert on LinkedIn hashtags. Specifically, we’re talking about hashtags for marketers. So, let’s narrow down and start learning.
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Hashtags aren’t some underground secret. In fact, in a world where 900 million professionals are vying for attention, using hashtags is pretty popular. However, it’s for good reason. Let’s dive into why you should be using hashtags for your LinkedIn:
We’ve covered a lot more about LinkedIn hashtags. Read our guide to using hashtags on LinkedIn here.
Below you’ll find our list of 30 hashtags for marketers. We’ve included a wide range of hashtags for you to use in your content strategy. Here they are:
Hashtag | Follower Count (Estimate) |
#DigitalMarketing | 500,000+ |
#ContentMarketing | 400,000+ |
#SocialMediaMarketing | 350,000+ |
#SEO | 300,000+ |
#MarketingStrategy | 250,000+ |
#MarketingTips | 200,000+ |
#BrandManagement | 200,000+ |
#InfluencerMarketing | 150,000+ |
#EmailMarketing | 150,000+ |
#DataAnalytics | 150,000+ |
#CustomerExperience | 100,000+ |
#MarketingTrends | 100,000+ |
#B2BMarketing | 100,000+ |
#MarketingAutomation | 100,000+ |
#CreativeMarketing | 100,000+ |
#MarketingInsights | 75,000+ |
#MarketingConsultant | 75,000+ |
#MarketingCampaign | 75,000+ |
#Advertising | 75,000+ |
#SalesFunnel | 50,000+ |
#MarketingROI | 50,000+ |
#MarketResearch | 50,000+ |
#LeadGeneration | 50,000+ |
#DigitalAdvertising | 50,000+ |
#MarketingTools | 50,000+ |
#MarketingCommunication | 50,000+ |
#ContentStrategy | 50,000+ |
#MarketingMetrics | 50,000+ |
#MarketingManagement | 50,000+ |
#MarketingInnovation | 50,000+ |
When using hashtags, a common question is, ow many should I use? While there’s no one right answer, we do recommend not going overboard. Here’s what you should know:
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Hashtags are not confined to a single platform. You can leverage the power of hashtags from other social media platforms, such as Twitter or Instagram, and integrate them into your LinkedIn posts. However, the same hashtags aren’t usually popular on LinkedIn vs. Twitter. With that being said, here’s how to make the most of cross-promotion with hashtags:
Yes, hashtags make your content more discoverable to professionals outside your immediate network. When used strategically, they can increase visibility, engagement, and reach within your target industry.
The sweet spot is using a few focused hashtags that align with your content. Too many hashtags can make a post look cluttered and spammy, while too few may limit its reach. Quality and relevance matter more than quantity.
Effective hashtags for marketers include #DigitalMarketing, #ContentMarketing, #SEO, #SocialMediaMarketing, and #MarketingStrategy. Blending broad, high-following hashtags with niche or industry-specific ones tends to drive better engagement.
It’s better to rotate your hashtags. Repeating the same ones can limit your exposure and reduce performance over time. Try different combinations based on the topic, audience, and campaign goals of each post.
Hashtags can be placed at the end of a post or naturally integrated into the text. Just avoid overloading your content, stick to a clean, intentional layout for a professional appearance.
Popular hashtags reach broader audiences but come with more competition. Niche hashtags may have fewer followers but often result in more relevant engagement. Using both types together is a smart strategy.
Yes, creating branded hashtags is a great way to group content, promote campaigns, and build brand identity. Keep it simple, unique, and consistent to encourage others to use it as well.
Use LinkedIn post analytics to track impressions, clicks, and engagement. While LinkedIn doesn’t provide hashtag-specific metrics, you can compare how different hashtag combinations affect performance across similar posts.
It depends. Some evergreen hashtags work well across platforms, but many tags that trend on Instagram or Twitter won’t resonate on LinkedIn. Always tailor your hashtag strategy to LinkedIn’s professional tone and audience.
They do, when relevant and well-placed. Hashtags help surface your content in searches and feeds, making it easier for your ideal audience to find and engage with your posts.
As you now know, hashtags can really boost the visibility of your LinkedIn posts and help you reach a wider audience. But it’s essential to use relevant and targeted hashtags instead of generic ones to make sure your content is reaching the right people. It’s also important not to overdo it with hashtags since that can seem spammy and end up reducing engagement with your posts. All in all, hashtags can be really helpful on LinkedIn, but it’s crucial to use them strategically and in moderation.
For more articles just like this one, head over to our blog.
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