Unsubscribe links are mandatory if you don’t want your emails to end up in the spam folder. They’re also mandatory to comply with different spam regulations across the world.
In this blog, we’ll explain why you need an unsubscribe link and what the benefits are of using your own unsubscribe link. Let’s get right to it.
Table of contents
Why do you need an unsubscribe link?
Unsubscribe links are mandatory to meet spam regulations. Often featured at the bottom of an email, adding an unsubscribe link linked to your domain can increase your email deliverability.
Additionally, an unsubscribe link allows you to track the number of people who unsubscribe from your email campaigns. Tracking these metrics can help you narrow down your top-performing content to boost your email engagement.
It can hurt to see readers unsubscribe from your mailing list or monthly newsletter. However, think of your inbox. How many mailing lists have you unsubscribed from? Sometimes, your audience isn’t interested, even if you’re producing high-quality content. Tracking your unsubscribe link can help.
What are the benefits of including an unsubscribe link in an email campaign?
While it’s a necessary part of your email, adding an unsubscribe link also provides a few benefits to your campaigns. Here are a few notable ones:
Comply with anti-spam laws
Anti-spam laws vary from country to country. If you have a vast mailing list with people from around the globe (or you’re planning on it in the future), it makes sense to comply right from the start.
Here is a look at a few different countries’ spam regulations:
- All citizens in the European Union must adhere to the most significant restrictive regulation known as the General Data Protection Regulation (GDPR).
- It is required by law to comply with the CAN-SPAM Act in the United States, which is enforced by the Federal Trade Commission (FTC).
- Explicit consent from recipients is mandatory before sending commercial emails in Canada under the Canadian Anti-Spam Legislation (CASL).
- In Australia, the use of commercial emails is regulated by the Australian Spam Act.
- In the UK, under the Privacy and Electronic Communications Regulations (PERC), explicit consent is required for sending marketing emails, with some exceptions for existing customers.
Boost your deliverability
Say you write the best email campaign of your life. It’s engaging and tailored to a specific audience, however, when you send it, 15% of those emails end up in the spam folder – meaning most prospects didn’t even see your fantastic email.
Including an unsubscribe link can change that – and your inbox-worthy email will arrive right in front of the eyes of your readers.
Don’t annoy your readers
You’ve most likely been there before. You signed up to an email list to get a good deal, and now they’re messaging you way too much. So what do you do? You unsubscribe.
No matter how fantastic your emails are, there will always be someone who wants to unsubscribe from your emails. Including a button for them to do so themselves makes it easy to keep readers happy and helps you improve your email list.
That being said, you should still follow-up with your readers. In fact, follow-up messages are more likely to receive a reply than initial outreach.
How does We-Connect help?
We-Connect provides every campaign with an automatic unsubscribe button. However, as we mentioned above, you can easily add your own link for better tracking.
We display all the insights of your individual campaigns on one easy-to-manage dashboard – including your unsubscribe rates.