LinkedIn is quickly become the number one place to find prospects, clients, and customers. With soon-to-be 1 billion users, it’s no joke that to step up your marketing game, you need to take LinkedIn seriously. That’s why today we’re talking about how you can write an effective call to action (CTA) on your LinkedIn page.
In this article, we’ll explore what a call to action is, why it’s important on LinkedIn, the different types of CTAs, how to write an effective LinkedIn CTA, how to add a CTA button and provide some examples of high-converting CTAs.
Table of contents
What is a Call to Action?
A call to action is a prompt that encourages the reader to take a specific action. In other words, it’s a direct request for your reader to do something – whether it’s to buy a product, sign up for a newsletter, or schedule a consultation.
A metaphor we love to use is that a CTA is like a road sign that tells a driver (or your audience) where to stop (at your business or service). While there are all kinds of CTAs – and they’re not all selling stuff – the goal for most CTAs is to convert viewers into customers.
Why is a CTA Important on LinkedIn?
LinkedIn is the place to be for professionals. It doesn’t matter if you’re looking for a job, hiring, finding clients, or prospecting – without a strong CTA, your marketing efforts may fall flat. Here are some reasons why a CTA is important on LinkedIn:
- CTAs encourage engagement and interaction with your brand, which can help build trust and loyalty with your audience.
- CTAs can increase conversion rates by providing a clear path to the next step in the sales funnel.
- CTAs can improve the user experience by making it easy for the reader to find the information they need and take the desired action.
- It helps you stand out in a crowded marketplace by differentiating your message from competitors.
You can add a LinkedIn CTA to your headline, LinkedIn connection request, mass messaging campaigns, and LinkedIn summary.
3 LinkedIn-Friendly CTAs You Should Be Using
There are different types of CTAs that you can use on LinkedIn, depending on your marketing goals. Here are a few examples (and their benefits):
Lead-Gen CTA
A lead-gen CTA is designed to generate leads for your business. This type of CTA typically asks the reader to fill out a form in return for some type of value (like an email newsletter, free eBook, or templates). This is one of the most popular, if not the most popular, types of CTA on LinkedIn (especially with those pesky influencers). Here are some tips for creating an effective lead-gen CTA:
- Be specific: Tell your audience exactly what they’ll get in exchange for their information.
- Use action-oriented language: Use verbs like “get,” “download,” or “subscribe” to encourage action. Stay away from passive verbs that don’t encourage action.
- Keep it short: Make sure your lead-gen form is short and easy to fill out.
Learn More CTA
A learn more CTA is used to direct the reader to more information about your product or service. This type of CTA can be effective for building trust, establishing authority, and making a reader take the first step in the marketing funnel. Here are some tips for creating an effective learn more CTA:
- Test and optimize: Test different variations of your “Learn More” CTA to see which performs best. Use A/B testing to compare different text and lead-ins for your CTAs.
- Focus on benefits: Instead of focusing on features, highlight the benefits of your product, service, or offer. This will make the reader more likely to click the CTA and learn more about what you have to offer.
Question CTA
A question CTA is designed to engage your audience and start a conversation. Just like a learn more CTA, a question CTA is another option to engage a reader into your marketing funnel. Here are some tips for creating an effective question CTA:
- Be relevant: Ask a question that’s relevant to your audience’s interests or pain points.
- Be authentic: Ask a question that you genuinely want to know the answer to, and be prepared to respond to comments or messages.
- Keep it simple: Make sure your question is clear and easy to understand.
How to Write a Good LinkedIn Call to Action
Now that you know the different types of CTAs, let’s dive into how to write a good LinkedIn CTA. Here are the steps you should follow:
- Know your audience: Before you write your CTA, make sure you know who your audience is and what they want. This will help you tailor your message and choose the right type of CTA.
- Be specific: Your CTA should be specific and tell your audience exactly what you want them to do. For example, instead of using a generic “learn more” CTA, try “download our free guide to social media marketing.”
- Use action-oriented language: Use verbs like “get,” “download,” or “subscribe” to encourage action. This also works when finding leads.
- Highlight the benefits: Your CTA should focus on the benefits your audience will receive from taking action. For example, “discover how to save time and money” is more compelling than “click here.”
- Keep it short: Your CTA should be short and to the point. Avoid using jargon or technical language that might confuse your audience.
- Create urgency: Use language that creates a sense of urgency, such as “limited time offer” or “don’t miss out.”
How to Add a Call-to-Action Button on LinkedIn?
Now that you know how to write an effective CTA, let’s talk about how to add a call-to-action button on LinkedIn. Here’s how to do it in four simple steps:
- Go to your LinkedIn company page and click the “edit” button.
- Scroll down to the “button” section and select the type of button you want to add (you have three different options).
- Customize your button by selecting the text you’d like and the destination URL.
- Save your changes and test your button to make sure it’s working correctly.
Five Examples of Effective CTAs
Now that you know how to write an effective CTA and how to add it to your LinkedIn company page, let’s take a look at some high-converting CTAs that you can use for inspiration. Here are five examples:
1. The Downloader
“Download our free eBook now and gain exclusive industry insights!”
Why it works: People want more knowledge! EBooks are a fantastic way to give people the insights they want for next to nothing. It’s also a great way for a company to get a ton of new prospects on their map.
2. The Networker
“Join our community of like-minded professionals and start networking today!”
Why it works: This CTA taps into the desire for connection and community. Specifically, it offers an opportunity for your audience to connect with peers and expand their professional network.
3. The Product Provider
“Get a personalized demo to see how our product can revolutionize your business!”
Why it works: Demos are your sales team’s best friend. This CTA highlights the opportunity for the audience to experience a tailored demo of a product that can potentially bring significant benefits to your prospects’ business. While we’re here, here’s a shameless plug to try our 14-day free demo.
4. The Newsletter
“Sign up for our newsletter and stay up-to-date with the latest industry trends and insights!”
Why it works: Who doesn’t want to stay on trend with your industry’s latest news? By offering a newsletter that provides the A-Z on your industry, you position your company as a thought leader in the industry. That means more business.
5. The You Can’t-Miss Offer
“Limited-time offer: Save 20% on your first purchase. Shop now!”
Why it works: A sense of urgency helps you sell more or book more. That means you can seriously ramp up the sales if you’re trying to hit a target or a goal. Just think of Black Friday or another major day of sales…
Conclusion
A strong call to action can make a big difference in the success of your LinkedIn marketing efforts. Without one, your followers might not take the next step in the customer journey – meaning less conversion and ultimately fewer customers.
If you’re interested in learning more about LinkedIn prospecting, marketing, and automation, check us out at We-Connect. We offer the safest, most advanced, all-in-one platform to automate your LinkedIn prospecting.
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