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LinkedIn Tips
Everything Lead-Gen
Dec 6, 2023
•6 mins read
LinkedIn has quickly become the number one place to find prospects, clients, and customers. With soon-to-be 1 billion users, it’s no joke that to step up your marketing game, you need to take LinkedIn seriously. That’s why today we’re talking about how you can write an effective call to action (CTA) on your LinkedIn page.
In this article, we’ll explore what a call to action is, why it’s important on LinkedIn, the different types of CTAs, how to write an effective LinkedIn CTA, how to add a CTA butto,n and provide some examples of high-converting CTAs.
A call to action is a prompt that encourages the reader to take a specific action. In other words, it’s a direct request for your reader to do something – whether it’s to buy a product, sign up for a newsletter, or schedule a consultation.
A metaphor we love to use is that a CTA is like a road sign that tells a driver (or your audience) where to stop (at your business or service). While there are all kinds of CTAs – and they’re not all selling stuff – the goal for most CTAs is to convert viewers into customers.
LinkedIn is the place to be for professionals. It doesn’t matter if you’re looking for a job, hiring, finding clients, or prospecting – without a strong CTA, your marketing efforts may fall flat. Here are some reasons why a CTA is important on LinkedIn:
You can add a LinkedIn CTA to your headline, LinkedIn connection request, mass messaging campaigns, and LinkedIn summary.
There are different types of CTAs that you can use on LinkedIn, depending on your marketing goals. Here are a few examples (and their benefits):
A lead-gen CTA is designed to generate leads for your business. This type of CTA typically asks the reader to fill out a form in return for some type of value (like an email newsletter, free eBook, or templates). This is one of the most popular, if not the most popular, types of CTA on LinkedIn (especially with those pesky influencers). Here are some tips for creating an effective lead-gen CTA:
A learn more CTA is used to direct the reader to more information about your product or service. This type of CTA can be effective for building trust, establishing authority, and making a reader take the first step in the marketing funnel. Here are some tips for creating an effective learn more CTA:
A question CTA is designed to engage your audience and start a conversation. Just like a learn more CTA, a question CTA is another option to engage a reader into your marketing funnel. Here are some tips for creating an effective question CTA:
Now that you know the different types of CTAs, let’s dive into how to write a good LinkedIn CTA. Here are the steps you should follow:
Now that you know how to write an effective CTA, let’s talk about how to add a call-to-action button on LinkedIn. Here’s how to do it in four simple steps:
Now that you know how to write an effective CTA and how to add it to your LinkedIn company page, let’s take a look at some high-converting CTAs that you can use for inspiration. Here are five examples:
“Download our free eBook now and gain exclusive industry insights!”
Why it works: People want more knowledge! EBooks are a fantastic way to give people the insights they want for next to nothing. It’s also a great way for a company to get a ton of new prospects on their map.
“Join our community of like-minded professionals and start networking today!”
Why it works: This CTA taps into the desire for connection and community. Specifically, it offers an opportunity for your audience to connect with peers and expand their professional network.
“Get a personalized demo to see how our product can revolutionize your business!”
Why it works: Demos are your sales team’s best friend. This CTA highlights the opportunity for the audience to experience a tailored demo of a product that can potentially bring significant benefits to your prospects’ business. While we’re here, here’s a shameless plug to try our 14-day free demo.
“Sign up for our newsletter and stay up-to-date with the latest industry trends and insights!”
Why it works: Who doesn’t want to stay on trend with your industry’s latest news? By offering a newsletter that provides the A-Z on your industry, you position your company as a thought leader in the industry. That means more business.
“Limited-time offer: Save 20% on your first purchase. Shop now!”
Why it works: A sense of urgency helps you sell more or book more. That means you can seriously ramp up the sales if you’re trying to hit a target or a goal. Just think of Black Friday or another major day of sales…
A strong call to action can make a big difference in the success of your LinkedIn marketing efforts. Without one, your followers might not take the next step in the customer journey – meaning less conversion and ultimately fewer customers.
If you’re interested in learning more about LinkedIn prospecting, marketing, and automation, check us out at We-Connect. We offer the safest, most advanced, all-in-one platform to automate your LinkedIn prospecting.
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