Lead generation is the process of driving potential customers to your website, product, or service. As a B2B business, you need strong b2b lead generation tools to empower your sales and marketing teams.
With the right marketing tools, you can bring in more new leads and increase conversions.
In this blog post, we will discuss the top 15 lead-generation tools for companies that are essential for successful lead-generation campaigns.
These top lead-generation tools can help you identify potential leads, get contact information, capture leads, create effective campaigns, nurture leads, and measure your success.
Let’s take a look at how investing in the right toolset can help your business reach its goals.
The first step in finding the right lead-generation tools is to identify which features are most important for your business.
Do you need tools that can collect customer data? Are you interested in creating targeted campaigns? Would it be helpful if there were tools that could help you measure ROI? Knowing what key features you need will make it easier for you to narrow down your options.
Read on to learn more about the best lead-generation tools for growing your business.
What to look for in all lead generation tools
Let’s go over what you must consider when evaluating leads generation tools.
1. Easy to use:
The use of Lead Generation tools should be easy and it should not take much time to learn the software that you choose. Likewise, this should not require rearranging your entire workflow. I’ll admit to some exceptions: some sales tools should be incorporated into your workflow.
2. Easy to implement:
You don’t also have to hire developers to get value from whichever prospecting tools you choose. This flags up. Installation can be done within hours or even minutes.
3. Customizable:
You should be able to tailor the software to fit your needs. Every business is different and you should be able to customize a lead generation tool so that it fits your specific objectives.
4 Cost:
The cost is an important factor as well. You want to make sure you are getting good value for money with whatever lead generation tool you select.
5 Integration:
It should easily integrate with your other sales lead generation tools.
Now that you know what to look for in any lead generation tool, let’s take a closer look at the top 15 lead generation tools for B2B companies.
- HubSpot
- LeadFuze
- Intercom
- Outreach
- Jasper
- Lemlist
- Mailshake
- We-Connect
- Woorise
- Surfer
- Hotjar
- Provesource
- First Promoter
- OptinMonster
- Discover.ly
Hubspot
HubSpot is a powerful lead-generation tool. It offers a comprehensive suite of marketing and sales tools that are designed to help you build relationships with customers. Its key features include lead capture forms, automated workflows, email campaigns, personalized customer experiences, drag-and-drop builder, and more.
HubSpot’s inbound marketing automation can help you create content that educates potential customers about your product, track the performance of your campaigns, and identify leads so you can nurture them into paying customers.
It also enables you to personalize customer experiences across channels with its segmentation and targeting capabilities.
Additionally, it provides detailed analytics and reporting to help you measure the success of your lead-generation campaign.
Most importantly Hubspot also offers a completely free customer relationship management (CRM) platform. All this makes HubSpot one of the top lead-generation platforms.
Leadfuze – A great lead generation tool for building targeted lists
LeadFuze is the global leader in data intelligence on 500+ million people, allowing organizations to get automated access to qualified leads and contact lists.
Built with cutting-edge technology since 2014, users can rapidly build targeted lead lists – including accurate emails & phone numbers – right within their own CRM or lead gen tools.
Recruiters find new talent through passive recruiting while marketers gain valuable insights into custom audience segmentation for improved ad targeting success!
It’s built especially for sales, marketing, and recruiting teams. You can use hyper-targeted account-based lists. Its AI and automation features save a lot of time.
Intercom
Intercom is a live chat, messaging, and also customer service tool that enables companies to communicate with website visitors in real-time, allowing them to respond instantly and build relationships with potential customers.
It gives speed and scale like never before with automated customer service.
You can free your team from repetitive questions using automated chatbots. With its AI-powered technology, you can quickly reach out to prospects and trigger automated conversations.
It has in-app messaging, and an “article” feature to showcase the right content that enables customers to get help from your support team instantly.
You can also build product tours and email campaigns with targeted messages to keep your prospects and customers engaged. It allows you to easily collect leads from website visitors and collect customer feedback.
Outreach
Outreach is a powerful sales execution platform tool that leverages AI intelligence to give your sales team the power they need for success. Whether it’s automating and accelerating pipeline development, managing deals more effectively, or taking the guesswork out of forecasting – this platform has you covered!
Its capabilities include sales management, deal management, conversation intelligence, rep coaching, deal insights, pipeline management, and sales forecasting. It offers integrations with a bunch of other marketing automation and lead-generation platforms.
Jasper
Content marketing is a highly effective strategy for any business looking for generating leads organically. With Jasper’s AI-backed content creation, you can create an engaging variety of materials like blog posts, visuals and images, SEO copy, emails, web content, video scripts, Ad copies, and more in very less time – giving your organization the edge it needs to succeed!
You can generate months of social media content in minutes.
It’s AI technology helps you create highly converting marketing content, scale your content production, create content in 26 languages, and also collaborate with your team. You can now also create art and images in seconds for your content.
Jasper does not offer a free plan. Its starter plan starts at $49/month.
Lemlist
Streamline your sales process to save time and make sure no lead falls through the cracks. Quickly build an ideal customer profile from any LinkedIn or LinkedIn Sales Navigator search, automatically find their emails with Lemlist integrations, and start hyper-personalized outreach campaigns for a more effective communication strategy.
Its key features help you avoid spam filters with powerful warmup & boost tools that improve email reputation deliverability so you can directly reach out to leads in real time – all within one platform. Lemlist also offers a 14-day free trial.
It’s a very popular lead gen tool.
Mailshake – A Popular Email automation tool
Mailshake is one of the top-rated email marketing tools. It helps you get more qualified leads with ease in the sales process. By increasing your reply rate by twofold and ensuring emails land into prospect inboxes, you can expect to see increased response rates leading to more meetings booked – resulting in higher revenue potential.
Its key features help you automate your email marketing campaigns, gain visibility to lead activity, track lead status, and also make cold calls with its power dialler. You can use any of the email service providers like Gmail, Outlook, and SMPT.
Additionally, Mailshake’s comprehensive analytics helps you measure the success of your campaigns.
We-Connect – An Innovative LinkedIn Lead Generation Tool
If your prospects hang out on LinkedIn, meet We-Connect, the premier LinkedIn automation tool out there! This lead generation software helps you take your LinkedIn prospecting game to a new level.
It is designed to help you generate high-quality leads quickly and easily. Its platform unlocks features like automated connection invites, personalized messaging options, profile visits, endorsements, sending free InMails to Open Profiles, message group members, and also automates the process of sending greetings for birthdays, job anniversaries, and congratulations on a new role. We-Connect works with a free LinkedIn account, Sales Navigator, and Recruiter editions.
Plus enjoy a 14-day free trial with the most competitively priced package and free live chat support.
Woorise
Woorise is a comprehensive lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments, and more to help you reach your goals from a single platform.
With features like a modern landing page and form builder, 40+ field types and thousands of social actions, 100+ interactive templates, conditional logic, real-time email notifications, multi-language support, and built-in analytics – it’s an essential tool for any business looking to generate leads.
Surfer
Improve your SEO success with Surfer. It helps you take charge of your organic traffic and have the confidence that you’re optimizing every detail for maximum reach and performance.
While Jasper helps you write engaging content, Surfer helps you with relevant, keywords, topics, and how to instantly optimize your content. It shows you relevant content including competitors’ content.
With real-time feedback on article structure, and a list of relevant keywords you can craft content guaranteed to rank high in search engines while attracting quality visitors who convert into valuable leads.
It integrates with Jasper, SEMrush, WordPress, and Google docs. It also has an inbuilt free Grammarly.
Hotjar
HotJar offers an invaluable platform for customer experience analytics, with helpful tools that are essential to conversion optimization research.
Get the insights you need and collect valuable feedback simultaneously through powerful solutions like form analytics, on-site polls, heat maps, and session replays – all designed so users can double up their efforts as lead generation points while they get reliable data from site visitors. Unlock your full potential today!
ProveSource
Have you ever felt more compelled to try something out because others were doing it? That’s the same concept when you want to convert visitors to customers on your website – building trust is key.
ProveSource helps thousands of businesses accelerate sales and create greater credibility by adding social proof notifications, like positive reviews from Google, Facebook, and Trustpilot onto their websites or stores.
Additionally, emphasizing important points for visitors can make them feel comfortable in engaging with your brand; showcase how many followers & subscribers have already been converted on each platform!
It is super easy to install. Just copy & paste it to your landing pages, checkout pages, and lead magnets. ProveSource essentially helps you supercharge your website or landing pages with social proof notifications to build trust & increase signup rates. It also offers live chat support.
I would call ProveSource more of a lead conversion tool than a lead generation tool.
It also offers a free plan for websites with low traffic.
First Promoter
First Promoter is a leading referral marketing platform for SaaS companies, providing the tools and resources needed to successfully operate an affiliate program. All-inclusive in design, it seamlessly tracks referrals via personalized links or coupon codes plus provides additional incentives with cash rewards or discounts.
Furthermore, its robust dashboard allows both referrers and new signups easy access to their performance statistics alongside one-click Paypal payouts – enhancing your customers’ experience while enabling you to track results efficiently!
It is built for subscription-based businesses. It automatically tracks recurring and one-time charges, upgrades, cancellations, and refunds.
First Promoter is the best sales tool for bringing in affiliate sales without much effort.
Optin Monster
Harness the power of OptinMonster and take your website traffic to new heights with a million other users who have already seen success.
With just 3 simple steps you can easily start creating visually stunning offers that connect directly with potential customers’ needs while utilizing powerful tools for real-time testing and optimization.
Instantly grow your email list by leveraging behavior automation targeting – unlock more leads & increase sales in an instant! Get ready for amazing results from a minimal setup.
With a wide range of customization options, OptinMonster is the perfect solution for marketing agencies, bloggers, eCommerce websites, and all small businesses looking to increase sales and grow their customer base.
Discover.ly
Dig deep into your prospects with Discover.ly – an intuitive lead generation tool designed to help you access valuable social media information about target profiles.
With this handy Chrome extension, get a comprehensive look at the connections and other digital footprints of key decision-makers – making it the perfect addition to your lead generation software tools!
It is a Sales Intelligence Software that helps you to find the right contact by creating an aggregated view of social media profiles. You can easily and conveniently save a profile with all its data points, including email addresses, job titles, and more.
It is an ideal tool for entrepreneurs, salespersons, and recruiters, who are looking for leads with accurate contact information.
Conclusion
These are just some of the many lead-generation tools available on the market today. By leveraging the right toolset, you can build relationships with customers, convert leads into paying customers, measure their success and optimize their campaigns for maximum ROI. Investing in a comprehensive lead generation platform is essential for long-term success.
The best lead-generation tools are those that meet your needs. To get started, identify which features are most important for your business and choose the best tool that meets your needs. Take the time to read reviews from other users and check out sample demos of each platform before making a decision. You want to be sure that the platform will meet all of your needs before committing.
Once you have chosen a lead-generation platform, spend some time learning and optimizing the lead-generation system.
Many platforms offer analytics and reporting capabilities. This information can help you refine your marketing strategy. Additionally, many platforms offer features such as split testing or A/B testing which allow businesses to test different versions of their campaigns to identify which versions produce better results.
By leveraging these powerful tools, businesses can build relationships with customers, convert leads into paying customers, measure their success and optimize their campaigns for maximum ROI—all while ensuring they stay ahead of the competition! Good luck!
