Should You Post As Your Company or Personal Profile on LinkedIn?

When it comes to building a strong presence and generating leads on LinkedIn, many professionals wonder: Should you post on your company or personal LinkedIn profile? Both your personal profile and your company page offer distinct advantages and serve different purposes in your LinkedIn strategy.

This blog post will break down the roles of your personal LinkedIn profile versus your company page. You'll learn why a combined approach often yields the best outcomes for building authority, connecting with prospects, and showcasing your brand.

Key Takeaways

• Personal profiles typically get significantly more organic reach and engagement than company pages.


• People connect with people, fostering trust and genuine relationships more easily through personal profiles.


• Company pages are essential for brand credibility, official updates, and running paid advertising.


• The most effective strategy involves using both profiles in a complementary way, sharing company content from personal profiles.


• Thought leadership and direct networking thrive on personal profiles, while brand showcase and recruitment are best for company pages.

Should You Post Content on Your Company or Personal LinkedIn Profile?

LinkedIn's algorithm and user behavior inherently favor content from individuals. That's why many professionals prefer to post on their personal LinkedIn account.

We've covered a few of the reasons why personal LinkedIn profiles get more engagement than company pages:

Algorithm Favoritism

LinkedIn's algorithm is designed to prioritize content that sparks conversation and builds relationships. This often means individual posts get more visibility. You can see this reflected in your post impressions and engagement rates when comparing personal shares to company page posts.

• What it involves: LinkedIn's system is built to show content from personal profiles more often in users' feeds compared to company pages. This means your personal posts can organically reach significantly more people without requiring paid promotion.


• Why it helps: This algorithmic bias means your personal profile is your most potent tool for maximizing organic reach. If you're looking for wider visibility for your content without ad spend, your personal profile is the go-to.

No matter if you're posting on a company page or personal profile, scheduling LinkedIn posts is paramount to staying consistent.

People Trust People, Not Just Brands

In the professional world, trust is paramount, and it's often easier to build trust with an individual than with a corporate entity. This human element is a key driver of engagement.

• What it involves: Users are more likely to connect with, engage with, and take suggestions from real people, especially leaders or experts within a company, rather than a logo. This human connection fosters authenticity and relatability.


• Why it helps: When you share insights or engage in discussions from your personal profile, you're building a personal brand that instills trust. This can shorten sales cycles and lead to more meaningful conversations because prospects feel they're interacting with an individual they can relate to.

Some of the most engaged with types of posts are polls, events, and LinkedIn carousels.

Direct Networking & Outreach Capabilities

Personal profiles offer direct interaction tools that company pages simply don't. This makes them indispensable for proactive LinkedIn lead generation and relationship building.

• What it involves: Only personal profiles can send connection requests and direct messages to potential clients and partners. Company pages cannot initiate one-on-one conversations.


• Why it helps: This direct messaging capability is fundamental for targeted outreach, lead qualification, and nurturing relationships. It allows you to be proactive in finding and engaging with specific prospects, which is essential for sales and business development.

When Should You Post on Your LinkedIn Company Page?

Despite the organic reach advantage of personal profiles, a LinkedIn Company Page is far from obsolete. It serves crucial functions that a personal profile cannot, making it a vital component of a comprehensive LinkedIn strategy.

When is the best time to send LinkedIn messages? Find out here.

Brand Credibility & Official Presence

A company page acts as your brand's official hub on LinkedIn, lending legitimacy and a centralized information source. You can find analytics for your company page to track its performance.

• What it involves: This is where your company's full story, mission, services, culture, and job openings are showcased. It's an official digital storefront for your brand on the platform.


• Why it helps: When someone searches for your company or when your personal profile links back to it, a well-optimized LinkedIn page reinforces professionalism and trustworthiness. It provides a central place for prospects, partners, and job seekers to learn about your business.

Targeted Advertising & Promotion

Company pages are the gateway to LinkedIn's robust advertising platform, allowing for highly targeted campaigns. This is managed through LinkedIn's Campaign Manager, linked to your company page.

• What it involves: Running Sponsored Content, Message Ads (InMail), Lead Gen Forms, and other ad formats to reach specific professional audiences based on criteria like job title, industry, company size, and skills.


• Why it helps: Paid advertising through a company page allows you to amplify your message beyond your organic network, reaching highly specific decision-makers and generating qualified leads at scale. This is a capability personal profiles don't possess.

Talent Recruitment

For businesses looking to hire, the company page is a powerful tool for showcasing culture and attracting top talent. This functionality is integrated into the company page platform.

• What it involves: Posting job openings, showcasing employee testimonials, sharing insights into your company culture, and using features like the "Careers" tab to build an employer brand.


• Why it helps: A strong company page helps you attract passive candidates and build a talent pipeline by highlighting why your organization is a great place to work.

In the reverse, want to find a job on LinkedIn? We'll teach you how.

Centralized Content Hub & Employee Advocacy

Your company page serves as a repository for all your official content, and it enables employee advocacy programs. Company page administrators can push content for employees to share.

• What it involves: Publishing company news, official announcements, product updates, and thought leadership articles in a branded environment. It also facilitates employees sharing this official content to their personal networks.


• Why it helps: It ensures brand consistency across all shared content and makes it easy for employees to act as brand ambassadors, extending the company's reach through their individual networks.

How to Effectively Use Both Profiles for Maximum Impact

The most effective LinkedIn strategy isn't about choosing one over the other; it's about integrating both your personal profile and your company page into a cohesive ecosystem.

Personal Profile for Thought Leadership & Networking

Leverage your personal profile to be the face of your brand, building relationships and sharing your unique insights.

• What it involves: Regularly post original thought leadership content (articles, videos, text posts with your insights), engage with other people's posts through comments and shares, send personalized connection requests, and nurture one-on-one conversations.


• Why it helps: This establishes your authority, builds trust with individual prospects, and positions you as a valuable resource in your industry, leading to inbound inquiries and referrals.

Your personal profile is ideal for building a brand on LinkedIn.

Company Page for Official Updates & Brand Story

Use your company page to provide official information, build brand awareness, and support your personal efforts.

• What it involves: Post official company news, product launches, case studies, job openings, and curated industry news. Ensure the page is fully optimized with keywords, a compelling "About Us" section, and clear calls to action.


• Why it helps: This reinforces your brand's credibility, acts as a centralized information hub for anyone researching your company, and provides the foundation for any paid advertising efforts.

Share Company Content from Personal Profiles

The most powerful strategy combines the organic reach of personal profiles with the credibility of company pages.

• What it involves: Encourage employees, especially leadership and sales teams, to regularly share content from the company page to their personal profiles. When sharing, they should add their own unique commentary or perspective.


• Why it helps: This amplifies the company's message significantly, as content shared by individuals gets substantially more engagement and reach than if it were only posted on the company page. It humanizes the brand and leverages the collective network of your team.

Wondering what to post on LinkedIn? Here's what LinkedIn content drives leads.

Conclusion

The question of whether to post as your company or personal profile on LinkedIn isn't a dilemma but an opportunity. Leveraging both accounts allows you to build trust at a human level while maintaining a strong, professional brand presence, ultimately driving more meaningful engagement and better business outcomes on the platform.

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