Prospecting is arguably one of the most important parts of the sales process. According to Hubspot, 40% of salespeople say it’s also the most difficult part of the process. Frankly, we think it’s easy to say why; with big groups of data sets, thousands of prospects, and endless messages, it’s tough to stay on top of the entire prospecting process.
Lucky for us, we’re living in a time where AI tools are abundant as they are efficient. From cold calling and lead nurturing all the way to booking demos and closing deals – we’ve compiled a list of the best 11 AI tools to help improve your sales process. So, no matter if you’re on the first day of your job as a BDR or a seasoned AE with years of experience – these tools will help you save time and ultimately close more deals – because that’s all anyone wants, right?
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Why Use AI Tools When Prospecting?
AI tools can provide sales teams with several advantages when prospecting. As a company founded in prospecting automation, here are some of the key benefits we’ve noticed:
- Efficient Prospecting: AI tools can help sales teams identify and qualify leads quickly and efficiently by analyzing data and providing insights into potential customers’ behavior and preferences.
- Personalized Outreach: AI tools can help sales teams personalize their outreach by analyzing data and providing insights into the prospect’s communication style, interests, and preferences.
- Automation: AI tools can help automate the prospecting process, saving time and increasing efficiency. Sales teams can focus on closing deals rather than spending time on manual prospecting.
Now let’s explore the top 10 AI tools for prospecting in more detail. And, if you want to learn about the 10 best tools for lead-gen (not AI-focused), you can do that here.
The 10 Best AI Tools For Prospecting
Now, here’s what you came for. Here are the 10 best AI tools that you can use to improve your prospecting game.
We-Connect
Did you really think we’d create a list of the best tools and not include our own?
We-Connect is a tool that helps salespeople (and teams) automate their prospecting on LinkedIn. With We-Connect, users can automate their outreach and messaging, allowing them to connect with potential customers at a higher scale.
With an all-in-one dashboard, We-Connect allows users to analyze user behavior, specific campaigns, and easily organize list of prospects. No longer will you need to use multiple tools for something that should be one job.
Some of We-Connect’s most used features are:
- Automated LinkedIn outreach
- Targeted messaging (with AI capabilities)
- Analytics and insights
- Integration with CRM platforms
- Advanced search filters
If you’re interested in upskilling your LinkedIn outreach, you need We-Connect. Try the 14-day free trial here.
Clearbit
Clearbit is an AI tool that helps sales teams identify potential customers by analyzing company data. With Clearbit, you can search for companies based on criteria such as industry, location, and size. Clearbit also provides insights into the company’s tech stack, funding history, and other relevant information – all of which is important when narrowing down a list for prospecting. This information can help your sales teams tailor their messaging to specific prospecting for the best conversion.
Clearbit’s features include:
- Company data enrichment
- Advanced search filters
- Integration with CRM platforms
- Real-time data updates
- Email verification
Gong.io
Gong.io is an AI tool that helps sales teams improve their prospecting and sales calls. Gong.io uses AI to analyze sales calls and provide insights into the conversation’s structure, language, and content. Gong.io also provides feedback on each salesperson’s performance, highlighting areas for improvement. With Gong.io, sales teams can improve their sales calls, increase their conversion rates, and ultimately close more deals.
Gong.io features:
- AI-powered call analysis
- Performance feedback
- Conversation analytics
- Call recording and automatic transcription
Leadfeeder
Leadfeeder is an AI tool that helps sales teams identify potential customers visiting their website. With Leadfeeder, users can track website visitors, identify their company, and view their behavior on the website. Leadfeeder also integrates with other CRM and marketing automation tools – making it easy to use in conjunction with other tools.
Some of Leadfeeder’s features include:
- Website visitor identification
- Company data enrichment
- Integration with CRM platforms
- Real-time data updates
SalesLoft
SalesLoft is an AI tool that helps sales teams automate their outreach and messaging. With SalesLoft, you can create personalized email sequences, track your campaign engagement, and analyze the results. With SalesLoft, you can easily find the most engaged prospects for your sales team to reach out to.
SalesLoft Features:
- Automated email sequences
- Personalized outreach
- Pipeline management and forecasting
- Insights on marketing techniques
HubSpot Sales Hub
HubSpot Sales Hub is easily one of the most popular AI tools on the market. This tool helps sales teams streamline their prospecting and sales processes. With Sales Hub, users can manage their contacts, deals, and tasks in one place. Sales Hub also provides insights into prospect behavior and engagement, allowing users to tailor their outreach and follow-up strategy. HubSpot Sales Hub integrates with other HubSpot tools, providing users with a complete sales and marketing automation platform.
HubSpot Sales Hub Features:
- Contact management
- Deal management
- Task management
- Works great for a team
ZoomInfo
ZoomInfo is an AI tool that helps sales teams identify potential customers by analyzing company data. With ZoomInfo, users can search for companies based on criteria such as industry, location, and size. Just like Clearbit, ZoomInfo also provides insights into the company’s tech stack and funding info.
ZoomInfo’s best features:
- Company data enrichment
- Connect sales teams across all channels using one tool
- Automate customer outreach
- Real-time data updates
Bombora
Bombora is an AI tool that helps sales teams identify potential customers based on their intent. Bombora analyzes data from various sources to identify companies that are actively searching for tools similar to your product. That means no more dealing with cold leads, instead you can start fresh with warm ones.
Bombora’s features:
- Intent data analysis
- Custom audience targeting
- Churn reduction features
Outreach
Another AI tool popular for prospecting is Outreach. This tool helps sales teams automate their outreach and messaging (just as the name suggests). With Outreach, users can create personalized email sequences, track their email engagement, and analyze the results.
Outreach’s AI algorithms analyze user behavior and engagement, helping users identify the most receptive prospects. Outreach also provides analytics and insights, allowing users to track their results and optimize their outreach strategy.
Outreach’s features:
- Automated email sequences
- Security and management tools
- Advanced engagement analytics
Crystal
Crystal is an AI tool that helps sales teams personalize their outreach by analyzing the prospect’s communication style and preferences. Unlike other tools, Crystal doesn’t just look at the basic information. Instead, it looks at personality insights and recommendations for communicating with each prospect effectively. Crystal also provides insights into the prospect’s behavior and engagement, allowing users to tailor their outreach and follow-up strategy.
Crystal Features:
- Personality insights
- Communication recommendations
- Integration with other sales and marketing tools
SalesIntel
SalesIntel offers detailed coverage on more than 22M companies globally across 224 industries spanning more than 79,000 company keywords. Users can also surface active accounts and in-market buyers using Bombora’s 12,000 intent topics and news data, and use VisitorIntel to identify accounts visiting their website. Users have access to over 120 million B2B contacts covering 18M US decision-makers with 54M mobile & direct-dial contacts, 90 million email-verified contacts, and over 14 million human-verified contacts that are 95% accurate.
SalesIntel features:
- Technographics
- Firmographics
- PredictiveIntent (Buyer Intent data)
- VisitorIntel (website visitor tracking)
- Data Enrichment
- RevDriver (Chrome extension)
- Research on Demand with a 2,000+ person human-verification team.
Comparison of AI Tools
After discussing the features and benefits of the 10 best AI tools for prospecting, it’s important to compare them side by side to see which tool best fits the needs of a sales team. Below is a comparison chart of the different AI tools for prospecting:
| AI Tool | Features | Pros | Cons |
| We-Connect | LinkedIn automation, personalized messaging, CRM integration | User-friendly, customizable, and cost-effective | Limited to LinkedIn |
| Crystal | Personality insights, email templates, Salesforce integration | Improved messaging, personalization, and targeting | Limited to email |
| Outreach | Sales engagement, personalized outreach, multi-channel communication | Improves sales efficiency, customizable and scalable | Expensive for larger teams |
| Clearbit | Data enrichment, lead generation, email verification | Improves data accuracy, saves time and effort on manual research | Limited to email and data accuracy can be inconsistent |
| Bombora | Intent data, account-based marketing, buyer insights | Improves targeting and personalization, identifies potential customers | Limited to B2B |
| ZoomInfo | Contact database, lead generation, account-based marketing | High-quality data, customizable and scalable | Expensive, requires integration with other tools |
| HubSpot Sales Hub | Sales automation, lead nurturing, analytics | All-in-one sales and marketing platform, user-friendly interface | Limited customization for advanced users |
| SalesLoft | Sales engagement, email automation, analytics | Improves sales efficiency and productivity, integrates with multiple platforms | Expensive for larger teams |
| Leadfeeder | Website visitor tracking, lead generation, CRM integration | Identifies potential customers, improves targeting and personalization | Limited to website traffic |
| Gong.io | Conversation analytics, sales coaching, call transcription | Improves sales team performance and productivity, customizable and scalable | Limited to sales calls |
| SalesIntel | Website tracking, buyer intent data, human-verified leads, and comes with a Chrome extension | Simple UI, accurate lead gen, human + machine verified contacts, and advanced analytics | Limited download and customer knowledge |
Conclusion
AI tools can provide sales teams with several advantages when prospecting. With the right AI tools, sales teams can streamline their prospecting process, identify and qualify leads quickly and efficiently, and personalize their outreach. The 10 AI tools for prospecting mentioned in this blog post can help sales teams automate their outreach and messaging, analyze data and insights, and ultimately close more deals.
