Looking to expand your professional network and connect with like-minded individuals? Then you should consider incorporating these 30 hashtags for thought leadership into your LinkedIn strategy! By using popular hashtags such as #networking, #careeradvice, and #professionaldevelopment, you can join relevant conversations, increase your visibility, and bring traffic to your website.
In this article, we’ll share exactly how you can bring hashtags into your content strategy. You’ll learn how many to use when to post, and a list of the best 30 hashtags for thought leadership.
Key Takeaways:
Hashtags are crucial for organically expanding your reach and boosting visibility on LinkedIn.
They enable you to join industry conversations, stay informed on trends, and establish yourself as a thought leader.
Focus on using 2-5 highly relevant hashtags per post, balancing broad, niche, and potentially branded tags.
Consistency in using quality content with targeted hashtags will help you attract a larger, engaged audience.
Actively engaging with content under relevant hashtags is as important as using them in your own posts.
Why Should You Be Using Hashtags on LinkedIn?
As we said, hashtags are highly effective in boosting your presence on LinkedIn. But why are they so effective? What makes them work? Here’s what you need to know:
Hashtags Expand Your Reach: By adding relevant hashtags to your content, you can get more impressions on your content. That’s because users can follow hashtags about topics they’re interested in. This can help you reach a larger audience and boost your visibility on the platform.
Hashtags Help You Stay Engaged: Hashtags let you join conversations that are happening in your industry. By following and using hashtags in all your content, you can connect with other professionals in your industry and share your valuable insights and perspectives. You can use these connections to forge friendships (and hopefully make some sales).
Become a Thought Leader: Through the consistent use of hashtags that are relevant to your field, you can establish yourself as a thought leader in your industry. Just make sure the content you’re sharing is high-quality, valuable, and specific!
Hashtags Keep You Informed: Hashtags help you stay up-to-date on the latest news and trends in your industry. Many hashtags have trending conversations that make it easy to find information that is important to your career growth and development.
Keep Your Content Organized: Hashtags essentially allow you to “tag” your posts and organize them. This is helpful if you’re posting similar types of content and want your audience to be able to access old posts easily.
In summary, hashtags can be a valuable asset in boosting your visibility, networking with other professionals, and establishing yourself as a thought leader on LinkedIn. By incorporating relevant hashtags into your content strategy, you can take your LinkedIn presence to new heights and achieve your professional objectives.
We know what you came for, and it’s not blabbering about why hashtags are so great. Here’s our list of the 30 best LinkedIn hashtags for thought leaders. We’ve included follower metrics so you can target different audiences with your posts:
Hashtag
Follow Count
#ThoughtLeadership
100k+
#Leadership
90k+
#IndustryInsights
80k+
#BusinessStrategy
80k+
#ProfessionalLeadership
80k+
#DigitalTransformation
75k+
#ChangeManagement
75k+
#Innovation
70k+
#ProfessionalDevelopment
70k+
#Inspirational
70k+
#Insights
80k+
#BusinessInnovation
65k+
#Influencers
65k+
#Trends
60k+
#FutureOfWork
60k+
#ThoughtProvoking
60k+
#KnowledgeSharing
60k+
#ExpertOpinion
55k+
#Influential
55k+
#EmergingTrends
55k+
#ProfessionalGrowth
50k+
#IndustryExperts
50k+
#Expertise
50k+
#ExpertAdvice
50k+
#Ideas
70k+
#CareerDevelopment
70k+
#LeadershipDevelopment
60k+
#IndustryAnalysis
40k+
#FutureLeaders
45k+
#IndustryThoughtLeaders
45k+
How Should You Use Hashtags on LinkedIn?
To get the most out of your hashtags on LinkedIn, there are a few best practices to keep in mind. Here’s what you should be thinking about to maximize the impact of your hashtag strategy:
Relevancy is Key: When choosing hashtags for your posts, make sure they are relevant to the content you are sharing. For example, if you’re talking about lead-gen like us, don’t use hashtags like #contentmarketing and #entrepreneurship. Instead, use hashtags like #leadgen and #sellingsoftware.
Don’t Overdo It: While you want to use hashtags to increase your reach, you don’t want to overdo it. LinkedIn recommends that you use anywhere from 2 to 5 hashtags per post. We think three is the perfect middle ground.
Be Specific: Avoid using broad or generic hashtags that are too broad. Frankly, hashtags with millions of followers are just too popular to show your post to followers. Instead, use specific hashtags that target your niche audience.
Use a Content Management Tool: Consistency leads to results on LinkedIn. Tools that allow you to schedule, generate, and track engagement will help maximize your results.
Engage with Other Users: Social media is all about connecting with others. Hashtags are just another way to do that. Take the time to engage with other users who are using the same hashtags as you. This can help you build relationships and establish yourself as a thought leader in your field.
Frequently Asked Questions
Here are a few FAQs about hashtags on LinkedIn to hopefully answer any confusion you might have.
How many hashtags should you use per post?
LinkedIn recommends using anywhere from 2 to 5 hashtags per post. Even though users can follow hashtags, if you add more than five, your post will not receive more engagement than a hashtag with only two hashtags. As with anything, use quality over quantity.
Can I create my own hashtag for my brand or business?
Yes, you can create your own hashtags on LinkedIn. To do so, type the number sign (#) followed by the hashtag you’d like to use. You should note, however, that a hashtag you create won’t have any followers, and you may not receive any traffic from it.
Should I use the same hashtags on every post or switch them up?
To keep things fresh, we recommend switching your hashtags on every post. With that being said, once you discover which hashtags bring you the most engagement, continue using those. As trends change, so does the popularity of hashtags.
Conclusion
In conclusion, hashtags are a powerful tool for professionals looking to establish themselves on LinkedIn. Using relevant hashtags and following best practices, you can increase your visibility, engage with like-minded professionals, and position yourself as a thought leader in your industry.
So, stop messing around and start using hashtags in your LinkedIn strategy!
