Hashtags have become a powerful tool to boost your organic traffic. Not only are millions of people following hashtags, but millions of people are also engaging with them.
In this blog post, we will explore what hashtags you should be using on LinkedIn for sales teams specifically. You’ll learn tips for the best use, how hashtags work, and of course, which ones to use. Now, let’s get into it.
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How Do Hashtags Work on LinkedIn?
Hashtags on LinkedIn are a great way to categorize your posts and make them more discoverable to others who are interested in the same topic. You can add hashtags to your post by simply typing the pound sign (#) and then the keyword or phrase that you want to use as a hashtag.
When someone is looking up a topic on LinkedIn, posts with related hashtags appear; additionally, you can follow hashtags to see posts from others who are using the same hashtag and stay up-to-date on industry trends and news. Just remember to use hashtags strategically and not excessively, as too many hashtags can make your post appear spammy and unprofessional.
Talking about prospecting on LinkedIn? Then you should be using these hashtags.
How Many Hashtags Should You Use on LinkedIn?
When it comes to using hashtags on LinkedIn, it’s important to strike a balance. Too many hashtags can make your post look spammy, while if you don’t use any, you’ll miss out on some good engagement.
A good rule of thumb is to use 2-3 relevant hashtags per post. This will help your post get noticed without looking like you’re trying too hard. Remember, the quality of your content is more important than the number of hashtags you use.
Speaking of quality of content… what should you be posting on LinkedIn? We’ve got answers.
The Best LinkedIn Hashtags for Sales Teams
Now, here’s what you’re waiting for, the top 30 hashtags for sales teams on LinkedIn. We’ve included follower metrics for you to determine which ones are best for your team.
|Hashtag||Number of Followers (Estimate)|
How To Choose the Best Hashtags for Your Sales Teams
To ensure the effectiveness of your hashtag strategy, you want to pick the best hashtags to use. But how do you know which ones are the most effective? Here’s what we recommend:
- Relevance to Your Industry: Choose hashtags that directly relate to the sales industry. This ensures that your content reaches the right audience who are genuinely interested in sales-related topics, products, or services.
- Popularity and Usage Among LinkedIn Users: Select hashtags that are widely used by professionals on LinkedIn. Popular hashtags have a higher chance of attracting engagement and reaching a broader audience. Research popular hashtags within your industry and explore their usage patterns to identify the most effective ones.
- Targeting Specific Audience Segments: Consider hashtags that target specific audience segments within the sales industry. By using niche hashtags, you can connect with a highly relevant and engaged audience, increasing the chances of meaningful interactions and potential leads.
- Longevity: Choose hashtags that have stood the test of time and continue to be relevant. While it’s essential to keep up with emerging trends, incorporating evergreen hashtags ensures that your content remains discoverable even months or years after its initial publication.
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Best Practices When Using Hashtags on LinkedIn
In addition to the aforementioned strategies, here are a few more tips to enhance your hashtag usage on LinkedIn:
- Avoid Overuse of Hashtags: We’ve said it once, but we’ll say it again. Don’t be one of those users who add ten hashtags at the bottom of their posts. Not only does it make your post look cluttered, but LinkedIn has said on record that overuse of hashtags doesn’t equal more engagement.
- Use a Mix of Popular and Niche Hashtags: We recommend using a combination of popular and niche hashtags. Why, you ask? By using larger and smaller hashtags, you’ll reach a broader audience while also targeting a specific niche within the sales industry.
- Monitor and Adapt Hashtag Strategy Over Time: Lastly, you want to stay updated with industry trends to identify new hashtags or adjust your strategy as needed. Additionally, regularly review the performance of your hashtags and make informed decisions based on the data.
Hashtags are a powerful tool for sales teams on LinkedIn to boost their social selling strategy. By selecting the best hashtags, engaging with relevant communities, and creating valuable content, you can increase your visibility, expand your network, and generate more leads.
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