Hashtags are a crucial aspect of social media marketing, and LinkedIn is no exception. By using relevant hashtags in your LinkedIn posts, you can increase your visibility, attract new followers, and expand your network. But how can you pick what hashtags to use in your social media strategy?
That’s where this blog post comes in. In this article, we share an entire list of the best 30 LinkedIn hashtags for product managers. You’ll also learn why and how you should be using hashtags for the best results.
Table of Contents
Why Should You Be Using Hashtags for LinkedIn Growth?
Firstly, let’s talk about the benefits of using hashtags. When you add a hashtag to your LinkedIn post, you are essentially categorizing your content under a specific topic. This makes it easier for people who are interested in that topic to find your content. For example, if you are a marketing professional, adding hashtags like #digitalmarketing, #contentmarketing, or #socialmedia to your posts can help you connect with other professionals interested in social media marketing.
Using hashtags also increases the chances of your content appearing in search results. LinkedIn’s algorithm takes into account the relevance of the keywords used in a post, including hashtags. So, if someone searches for a specific hashtag, your post has a better chance of appearing in their search results if you have used that hashtag in your post.
Moreover, using hashtags in your posts can help you reach a wider audience. LinkedIn’s algorithm promotes posts that use hashtags by displaying them in the “Follow Hashtags” section of your feed. This means that even people who are not connected with you can discover your content if they follow the hashtags you have used.
There are a lot of different ways you can boost your LinkedIn traffic, and not all are organic. Learn how to run your first Influencer Campaign here.
Top 30 LinkedIn Hashtags for Product Managers
Here are the top 30 LinkedIn hashtags for product managers. We’ve included the estimated follow count for each hashtag so you can include a mix of both niche and trending hashtags.
Best Practices When Using Hashtags on LinkedIn
Now that we have discussed the benefits of using hashtags let’s move on to some best practices to help you get started. Firstly, it’s important to use relevant hashtags. Avoid using generic hashtags like #marketing or #business, as they are too broad and will not help you reach your target audience. Instead, use specific hashtags related to your niche or industry.
Secondly, limit the number of hashtags you use in your post. Using too many hashtags can make your post look spammy and reduce its effectiveness. LinkedIn recommends using no more than five hashtags per post.
Thirdly, do some research to find out which hashtags are popular in your industry. You can use tools like LinkedIn’s search bar or third-party tools like Hashtagify to find relevant hashtags. You can also check out the hashtags used by your competitors and industry influencers.
Lastly, make sure to track the performance of your hashtags. LinkedIn’s analytics dashboard provides insights into the reach and engagement of your posts, including the hashtags used. This can help you identify which hashtags are working well for you and which ones you need to tweak.
You can use hashtags alongside tons of different types of content.
When Should You Post on LinkedIn?
Determining the ideal time to post on LinkedIn can be a crucial factor in boosting your content’s reach and engagement. The best timing varies depending on your target audience’s behavior and location. Therefore, it’s essential to consider their time zone and work schedule when deciding on the timing of your posts.
As a general rule, posting during weekdays between 10 am to 12 pm and 5 pm to 6 pm could increase engagement. These are the times when people are taking breaks or commuting, and they might have some spare time to check their LinkedIn feed. However, keep in mind that this timing might not work for everyone, and you should also test different posting times to determine the best time for your specific audience.
To ensure that your posting times are effective, you should analyze their performance using LinkedIn’s analytics dashboard. This tool can provide valuable insights into your posts’ reach, impressions, engagement, and other metrics. By examining this data, you can identify the optimal time to post, refine your strategy, and improve your content’s performance on LinkedIn.
If you want to learn more tips to boost your engagement on LinkedIn, click here!
In conclusion, LinkedIn can be a valuable platform for product managers to connect with other professionals in the industry, share insights and ideas, and stay up-to-date with the latest trends.
By using popular hashtags such as those mentioned above, product managers can increase their visibility and reach a wider audience. However, it’s important to remember that building a strong professional network on LinkedIn takes time and effort and requires a commitment to engaging with others and providing value to the community. Hashtags aren’t a shortcut to the finish line, but they certainly help.
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