LinkedIn Featured Section: What to Add, Examples, and How to Set It Up (2026)
Oct 26, 2026
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7 mins read
Your LinkedIn Featured section is the one spot on your profile where you decide what people see first. Instead of hoping visitors scroll through your activity, you pin your best proof right below your About section: a case study, a lead magnet, a booking link, or your strongest post.
The LinkedIn Featured section is a profile section where you can pin posts, LinkedIn articles, external links, and media like PDFs or images. It sits below your About section, and it only appears once you add something to it. Use it to show the people checking your profile exactly what you want them to see, and what to do next.
This guide covers what the Featured section is, where to find it, what to add, examples by role, and how to add, edit, reorder, and remove items.
What Is the Featured Section on LinkedIn?
The Featured section is a curated space on your profile for content you choose. Your Activity section shows whatever you posted most recently. Featured shows what you want people to see, in the order you choose, regardless of when you posted it.
That makes it one of the most useful sections on your profile, and one of the most overlooked. Many profiles don’t have one at all.
Where Is the Featured Section on LinkedIn?
The Featured section sits on your profile below your About section. If you can’t find it, it’s because you haven’t added anything yet. LinkedIn only shows the section once it has at least one item.
To add it, go to your profile, click Add profile section, choose Recommended, then Add featured.
Why the Featured Section Matters for Outreach
When someone gets your connection request or message, they often click through to your profile before replying. Your headline and About section tell them what you do. Your Featured section can show them proof, and give them an easy next step.
A prospect who sees a relevant case study, a useful guide, or a “book a call” link has a reason to reply. A prospect who sees nothing has to take your word for it.
It’s also one of the few places on your profile where you can send visitors to an outside page, like your website, a lead magnet, or a booking page, with a clickable link.
What You Can Add to Your LinkedIn Featured Section
You can feature four types of content on your LinkedIn profile:
Posts: Any LinkedIn post you've written or reshared.
Articles: Articles you've published on LinkedIn.
Links: External pages, such as your website, a case study, a landing page, or a booking link.
Media: Uploaded images, documents such as PDFs, or presentations.
For links and media, you can edit the title and description displayed on the card. Posts and articles, however, retain their original content.
What to Put in Your LinkedIn Featured Section
Start with your goal. What do you want someone to do after visiting your profile?
If you want booked calls: Add a booking link or a short page explaining how you work with clients.
If you want leads: Share a free guide, checklist, or template people can download.
If you want credibility: Feature a case study, client results, or a testimonial post.
If you want followers: Showcase your best-performing posts on the topic you want to be known for.
If you're hiring: Link to your open roles page or feature a post about your team and culture.
If you're job hunting: Showcase your portfolio, a project you're proud of, or your resume as a PDF.
Keep your Featured section to three to five items. The first few appear upfront, so place your most important item first.
LinkedIn Featured Section Examples by Role
Sales / Account Executive
A customer case study showing results for a company like your prospect’s
A booking link for a short intro call
Your best post about a problem your buyers face
Founder
A short product demo video or launch post
Your company website or a customer story
A post explaining why you started the company
Marketer
A free guide or template (your lead magnet)
A campaign case study with results
Your most popular post on your specialty
Recruiter
Your open roles page
A post about your team or hiring process
A candidate testimonial or success story
Consultant or Agency Owner
A client case study as a PDF or link
A testimonial post from a client
A booking link or “how we work” page
Freelancer
Two or three portfolio samples as links or PDFs
A client testimonial
Your services or rates page
Job Seeker or Student
Your portfolio or a project you’re proud of
Your resume as a PDF
A post about something you learned or built
How to Add the Featured Section on LinkedIn
On desktop:
Go to your profile and click Add profile section.
Click Recommended, then Add featured.
Click the + icon and choose Posts, Articles, Links, or Media.
Pick your content, add a title and description if you’re adding a link or media, and save.
On the mobile app:
Tap your profile photo to open your profile.
Tap Add section, then Recommended, then Add featured.
Tap + and choose the type of content to add.
Once the section exists, you can add more items with the + icon at the top of your Featured section.
How to Add a Link or PDF to Your Featured Section
To add a link, click the + icon in your Featured section, choose Links, paste the URL, then edit the title and description so they say what the visitor gets, for example “Free LinkedIn outreach checklist” rather than the page’s default title.
To add a PDF or image, click +, choose Media, and upload the file. Give it a clear title and a one-line description.
How to Edit, Reorder, or Remove Featured Items
Click the pencil (Edit) icon at the top of your Featured section to open your full Featured page. From there:
To remove an item, click Remove from featured under it.
To reorder, open the Reorder view and drag items by their handle (≡) into the order you want.
To edit a link or media item, open it to change the title and description. Posts and articles show their original content and can’t be edited here.
LinkedIn Featured Section Best Practices
Lead with your strongest item. The first items get the most attention.
Make every item useful to your audience. Ask whether a prospect would care about it, not just whether you’re proud of it.
Rewrite titles for links and media. “Case study: 3x more demos for a B2B SaaS team” beats “Case Study PDF.”
Include one clear next step. A booking link or lead magnet gives interested visitors something to do.
Keep it current. Swap out old posts, expired offers, and past events.
Make Your Featured Section Work With the Rest of Your Profile
Your Featured section works best when it backs up what your profile already says.
Your headline says who you help. Your Featured items should show you doing it. See our LinkedIn headline examples.
Your About section can point to Featured as the next step, for example “See my Featured section for client results.” Here’s how to write a LinkedIn summary.
Your experience lists results. Featured is where you can show them in full with a case study or sample. Here’s how to write your LinkedIn experience section.
Your skills say what you’re good at. Featured items prove it. See the best skills to put on LinkedIn.
A strong Featured section works best on a profile that’s strong everywhere else. The free LinkedIn Profile Score checks the six sections prospects look at first: your photo, banner, headline, summary, experience, and skills. Paste your profile URL and get a score out of 100, with your two Priority sections flagged first. It’s free, instant, and needs no sign-up.
If those sections need work, the We-Connect Profile Optimizer rewrites your headline, summary, and experience with AI, enhances your photo, and generates a new banner. Nothing goes live until you approve it.
It’s a section on your profile where you pin posts, LinkedIn articles, external links, and media you want visitors to see. It sits below your About section.
Where is the Featured section on LinkedIn?
Below your About section. If you don’t see it, you haven’t added anything yet. Click Add profile section, then Recommended, then Add featured.
What can you add to the LinkedIn Featured section?
Your LinkedIn posts, LinkedIn articles, external links, and uploaded media such as images, PDFs, and presentations.
How many items should I add to my Featured section?
Three to five is enough for most people. Put your most important item first, since the first few are what visitors see without scrolling.
Can I add my resume to my LinkedIn Featured section?
Yes. Upload it as a PDF using the Media option. If you use LinkedIn for sales or client work, a case study or lead magnet is usually a better use of the space.
Can I edit the title of a Featured item?
For links and media, yes. Click the pencil icon on your Featured section and open the item to edit it. Posts and articles show their original content.
How do I remove something from my Featured section?
Click the pencil icon on your Featured section, then click Remove from featured under the item.
Is there a free way to check if my LinkedIn profile is strong?
Yes. We-Connect’s free LinkedIn Profile Score rates your photo, banner, headline, summary, experience, and skills out of 100 and shows which sections to fix first. No sign-up needed.
Conclusion
Your LinkedIn Featured section is the easiest way to control what people see when they check your profile. Pick three to five items that prove what your headline claims, lead with your strongest one, and include a clear next step like a booking link or free resource.
Once your profile is ready, put it to work. We-Connect helps you automate personalized LinkedIn outreach with the LinkedIn Lead Engine and AI Assist so the people who check your profile also hear from you.
